Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so many levers…
Can product managers predict the future? When it comes to customers, I often argue that the answer is “yes.” This is because product managers are skilled at anticipating what is up…
It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have gotten…
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…
You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the job,…
“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…
I got the “gift of gab” from my Cuban-Italian family. I was a chatty kid who loved to scribble down my thoughts. Words helped me stand out. Most notably in first grade, when I was…
Tandem bicycles look easy. That is, until you hop on one. Things get tricky fast. Let’s say one rider throws their weight around a corner in the wrong direction at the wrong…
Product and marketing teams love calendars. Why? Because we need date-driven schedules to plan and organize everything we do — releases, content, advertising, events, and programs.…
Trepidation. And maybe a touch of excitement. This is how many of us feel when we do something new for the first time and we think people are watching. Sometimes those feelings are…
