Aha! Blog

November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working…

November 4, 2020

Introducing In-App Community Feedback

Collect live in-app feedback with Aha! Ideas while customers are actively using your product so you can better empathize with what they need and why.

November 3, 2020

The Product Manager vs. Product Owner

Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different…

October 28, 2020

Introducing Empathy Sessions

Remember focus groups? In the movies they are always held in a conference room with a white board and a two-way mirror for observing people. But for anyone who has run…

October 27, 2020

Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity,…