Aha! Blog

Stop Being so Fixated on Your Next Job Title
April 2, 2019

Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who actually have.…

The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

How We Celebrate Perfect Moments at Aha!
March 25, 2019

How We Celebrate Perfect Moments at Aha!

Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for Marketing. Our…

The 7 Things That Belong in Every Marketing Plan
March 19, 2019

The 7 Things That Belong in Every Marketing Plan

People often mistake the “what” for the “why.” Let me explain. Say you are preparing for a long vacation and have a long list of to-dos before you go. The “what” is the to-do list…

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