A new prioritization view for product initiatives

Initiative prioritization view in Aha! Roadmaps

October 17, 2023

A new prioritization view for product initiatives

by Claire George

Clear and consistent prioritization. It is what product managers strive for. But is it possible? It is when you have a well-defined framework to help you make important decisions at key points in the strategic planning process. This is why we are extending our popular prioritization view to support initiatives.

Use the new prioritization view for initiatives to review major team efforts and prioritize the highest-value work.

Aha! Roadmaps already includes prioritization pages for ideas, epics, and features. Customers love how easy it is to select a group of work items, update the product value score for each one, and rank them in priority order. Today's update extends this functionality to initiatives — helping you establish a clear set of strategic priorities that everyone can agree on.

Find the new prioritization page in the Change view type dropdown for initiatives. By default, you will see any initiatives in your workspace that are associated with an active time frame. If you want to prioritize initiatives across multiple products, adjust the filters to include other workspaces and then narrow your list using criteria like status and created date. From here, move initiatives into the main view in bulk or individually.

Now you are ready to make prioritization decisions. As part of this update, we also made it possible to assess the strategic value of initiatives using the same product value scorecard that you use for ideas, epics, and features. Adjust your scores inline based on population, need, strategy, effort, and confidence. Or customize the scorecard and methodology in settings to match your team's workflow and business needs. Then rank your initiatives in priority order, adding priority limit lines to drive focus.

Let's look at two ways you can use the new prioritization view for initiatives:

Rank your product initiatives

Imagine you are planning your roadmap for the first half of 2024. You have already established your product goals — so the next step is to align on the big themes of work that will help you achieve them. Use the prioritization view to visualize your options and discuss the value of each initiative with the team — updating the scorecard metrics as you go. Below, we sorted the list by value and changed the time frame for the lower priority initiatives that we will not be able to get to this half.

Quickly update assignee or status inline so you can prioritize with the most up-to-date information.

Quickly update assignee or status inline so you can prioritize with the most up-to-date information.

Align on portfolio priorities

If you manage a suite of products, it is important to prioritize your initiatives across the portfolio as a whole. This makes it clear which ones are critical to moving your broader business objectives forward — so the team can make tough tradeoff decisions when it comes to allocating resources. Below, we ranked the combined list of initiatives in priority order and added limit lines to emphasize which ones are must-haves.

Optionally, sort by a specific metric in your product value score like strategy, need, or population.

Optionally, sort by a specific metric in your product value score like strategy, need, or population.

Drive customer happiness and business growth by staying focused on the most impactful product initiatives.

Prioritization decisions are rarely easy. But we hope this view makes it easier to coordinate as a team and move forward together. When everyone understands the "why" behind priorities, you pave the way for a more successful and focused roadmap ahead.

Sign up for a free trial of Aha! Roadmaps

Aha! Roadmaps is the best way to set strategy, prioritize features, and share visual plans. It also includes the ability to create an ideas portal and crowdsource customer feedback. If you are interested in integrating your product and development workflows you can use Aha! Roadmaps and Aha! Develop together. Sign up for a free 30-day trial or join a live demo to see why more than 700,000 product builders trust our software to build lovable products and be happy doing it.

Claire George

Claire George

Claire is passionate about helping product development teams learn how to bring their strategy to life. She is the director of product marketing at Aha! — the world’s #1 product development software. Claire has 20 years of marketing and software experience. Previously, she led product marketing at an agile-based work management platform.

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