OKR product roadmaps for teams

Aha! Roadmaps has everything you need for comprehensive OKR planning and tracking. Build strategy, connect goals to product plans, and roadmap the future — all in one centralized place.

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Connect OKRs, track your progress, and build something meaningful

Define OKRs

How do you roadmap your way to success? It starts with getting clear on your objectives and key results (OKRs). Start by defining what you want to achieve (the objective) and connecting it to how you will measure success (the key result).

You can set these OKRs at every level of the organization — aligning the larger business goals with the work of individual teams.

Create strategic business goals ->

Connect objectives to daily work

The key to good product management is focusing the team on the work that matters most. Our roadmap planning software shows how your OKRs connect to day-to-day work.

Identify and cut work that is not aligned with your top-level goals. Having this clarity empowers you to refocus the product team’s efforts on the work that will bring the most value to your business and customers.

Build what matters ->



Show how the product team is progressing

As a product manager, you are often called on to show the impact of your work. With Aha! Roadmaps, you can track your OKRs using list reports, pivot tables, charts, and interactive dashboards. Show cross-functional teams, leadership, and key stakeholders how work is progressing against the product strategy.

Choose from hundreds of example reports or build your own using the intuitive Aha! report builder. Add saved reports to a presentation or share as a live webpage or PDF.

Share your progress ->


Customize your roadmap visualizations

Custom roadmaps in Aha! Roadmaps are the most powerful way to visualize your data. Show goals and objectives at every level of your organization — then link directly to initiatives, epics, releases, and features. Build beautiful roadmaps for every audience — such as strategic roadmaps for executives, release roadmaps for the product team, and feature roadmaps for sales and customers.

Get started with OKR templates ->

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Frequently asked questions about OKR product roadmaps

What are product OKRs?

OKRs stand for objectives and key results. In product management, these are the goals you want to achieve (the objectives) and how you plan to measure success (the key results).

What should a product OKR roadmap include?

When building an OKR roadmap, you should show how your objectives are connected to the desired key results. You can also link the objectives to initiatives, releases, epics, and features — giving a snapshot of how your work will help you reach your goals.

How should product managers set objectives?

First, you need to consider the overall business objectives and the product vision. Your product objectives should support the company's strategic direction and reflect what you plan to achieve in a set time frame (typically 3–12 months).

To best determine how to quantify and measure success, product managers should set OKRs with the help of company leaders and the product team.

What is an example of an OKR for product managers?

OKRs connect your product objectives to the key results that will demonstrate success. For example, an OKR might be to increase reach (the objective) by expanding into five new countries (the key result) within the next year.

Is the OKR framework agile?

Yes, OKRs can work within an agile framework. Agile is the process for doing the work, while OKRs are the outcome — what you want to achieve. By working with OKRs as a strategic guide, agile teams can ensure that their tactical work is always tied to the larger strategy.


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