Stop bringing your whole self to work
See why effective leadership requires emotional regulation, not oversharing — and how your mood shapes the team.
Turn feature descriptions into marketing, sales, and support content with AI
Write a clear feature description and reuse it everywhere. Here's how to use AI to speed up launch blogs, release notes, and other customer updates based on a feature or…
Expand customer feedback collection from sales and support tools
Collect data from any sales or support tool (such as Freshdesk, HubSpot, or Gainsight) with feedback webhooks in Aha! Ideas. Use AI to detect product requests and log…
6 new formatting options in the Aha! text editor
Explore new formatting options in the Aha! text editor that make product docs easier to create and understand.
Subscribe to our newsletter
Receive tips on building lovable products — delivered to your inbox.
Aha! Knowledge
Streamline product knowledge sharing. Check out the latest updates to Aha! Knowledge — easily create wikis, knowledge bases, and other essential docs in a central hub.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Store all your customer research in Aha! Discovery
Store and analyze every research file in Aha! Discovery. Bring surveys, tests, and documents together and turn customer evidence into clear product insights.
Be more strategic every day with 'little s' strategy
Learn the difference between big "S" strategy and everyday little "s" strategy — plus why ignoring small daily decisions can weaken your long-term success.
Analyze Gong transcripts for product insights with Aha! Discovery
Bring Gong transcripts into Aha! Discovery to include sales calls alongside customer research — and keep your roadmap grounded in real feedback.
Explore different planning scenarios in Aha! Roadmaps
Create scenarios on your Gantt chart or strategic roadmap in Aha! Roadmaps to test updates without affecting your live plan. Explore changes to scope, timing, and…
Add AI prototypes to whiteboards for faster feedback
Embed AI prototypes on whiteboards to review concepts, capture feedback, and make decisions faster.
