Aha! Roadmaps vs. Productboard: How to choose the best roadmap software
Compare Aha! Roadmaps vs. Productboard to find the best roadmap software for 2026. See how each tool handles AI, customer feedback, roadmap planning, and reporting.
8 new customer insights reports for product discovery
Use AI to rapidly create insights reports from customer interviews in Aha! Discovery. Choose from eight templates (including voice of the customer, journey map, and…
Create prototypes to transform how you define new features
Save prototypes as records in Aha! software so you can link them to product work, track changes, and gather feedback in context.
Use Aha! Builder to create applications with a built-in database
Aha! Builder includes built-in databases — allowing product managers to create prototypes and business applications with real data and separate preview and production…
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
The new Aha! Ideas + HubSpot integration is live
Connect Aha! Ideas with HubSpot to capture customer requests from deals, tickets, and company pages — and prioritize ideas based on revenue impact.
Create dedicated ideas portals for different user groups
Create dedicated ideas portals for beta programs, advisory boards, and campaigns in Aha! Ideas Advanced — and control exactly which ideas each audience sees.
Aha! Builder is now available — create prototypes and business applications with AI
Aha! Builder is now available to everyone. Test new product concepts, build internal applications, and create customer-facing tools — all with AI. For product managers.…
Standardize how you create product documentation with new automations
Instantly add the right notes and whiteboards to your work with automation rules in Aha! software — bringing context and consistency to your process.
The psychology of token remorse
Token remorse is the anxiety people feel when every AI prompt has a visible cost. Learn about the psychology behind credit limits, why people self-censor prompts to save…
