Aha! Blog

My Name Is Micaela Wright — This Is Why I Joined Aha!
November 20, 2020
My Name Is Micaela Wright — This Is Why I Joined Aha!

You could call me competitive. But I like to think of myself as addicted to achievement. It is something I attribute to my grandfather. He was a fire chief and my…

Just Launched! — Improved Layouts for Managing Requirements and Initiatives
November 18, 2020
Just Launched! — Improved Layouts for Managing Requirements and Initiatives

We think you should be able to customize the tools you depend on every day. That is one reason we delivered new designs for record drawer and details views and allowed…

Use Case vs. User Story
November 12, 2020
Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working…

Aha! Welcomes Industry Leaders to New Partner Program
November 9, 2020
Aha! Welcomes Industry Leaders to New Partner Program

Read our announcement on the Aha! Partner program, which gives customers access to industry leaders. Learn more about our partners and their services.

My Name Is Chrissi Bernardo — This Is Why I Joined Aha!
November 6, 2020
My Name Is Chrissi Bernardo — This Is Why I Joined Aha!

Chrissi is making a positive difference in people's lives and loving every minute of it. Learn more about Chrissi Bernardo and why she joined Aha!

Introducing In-App Community Feedback
November 4, 2020
Introducing In-App Community Feedback

Collect live in-app feedback with Aha! Ideas while customers are actively using your product so you can better empathize with what they need and why.

The Product Manager vs. Product Owner
November 3, 2020
The Product Manager vs. Product Owner

Product managers adopt a more outward and strategic view while product owners take a more internal and technical approach. Read more about what sets these two positions…

Introducing Empathy Sessions
October 28, 2020
Introducing Empathy Sessions

Remember focus groups? In the movies they are always held in a conference room with a white board and a two-way mirror for observing people. But for anyone who has run…

Understanding the Heart of the Customer
October 27, 2020
Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity,…

Why Kindergartners Are More Empathetic Than Product Managers
October 22, 2020
Why Kindergartners Are More Empathetic Than Product Managers

"I think we all have empathy. We may not have enough courage to display it." Maya Angelou said this in an interview, the same year that Aha! was founded. I still find the…