August 26, 2019
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for…
Aha! Blog
August 23, 2019
My Name Is Erik Johnson — This Is Why I Joined Aha!
I visited more than 20 countries before I turned 12. During breaks from school, my parents took me and my two younger brothers on educational trips. We explored Austria,…
August 22, 2019
Just Launched! — Use Master Features on the Starter Roadmap
“Please, please implement this!” “This would make the starter roadmap much more powerful.” Those are just a few of the comments you left on the idea about adding master…
August 20, 2019
10 Surprising Lessons From Our First Year at Aha!
Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your…
August 15, 2019
Just Launched! — Create Custom Account and Workspace Roles
Account administrators are unsung heroes. So today we salute you with a small gift — the ability to create custom roles for other account admins and users. This means you…
August 13, 2019
How to Craft a Winning Marketing Presentation
What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a…
August 12, 2019
Is Your Office Infested With Sharks?
Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music…
August 7, 2019
Just Launched! — Show the Percent of Work Completed on Roadmaps and Reports
“I think we are on track.” Those words should strike fear in the heart of any product or marketing team. Progress updates should not be vague! When folks ask for an…
August 6, 2019
The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
August 2, 2019
My Name Is Phil Wilt — This Is Why I Joined Aha!
“Want to come to a cool computer class?” I asked this question constantly during recess in second grade. I handed out flyers, trying to convince kids to join the class I…