Bring new concepts to life


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The expert's notebook for product managers

Craft documents, design beautiful whiteboards, and share with the team

Bring everything together

Aha! Create combines rich-text notes, virtual whiteboards, and diagrams. Finally, one place to capture thoughts and collaborate throughout the product development process.

Record your thoughts

Use beautiful formatting to document everything — meeting agendas, market research, customer interviews, and more. Easily refer back to the documents whenever you need them.


Think visually

World-class drawing capabilities let you create beautiful diagrams and communicate complex product concepts with ease. Start with a blank canvas or choose a template to get going quickly.

Collaborate live

Share your documents with anyone — including people who are not in your account. Then collaborate in real time to gather input, refine concepts, and align on the best path forward.

Stay organized

Organize your documents so you can find what you need fast. Store notes by date and visualize them on a calendar. Or create folders to group your information by topic.

Connect to your roadmap

Most note and diagramming tools are used in isolation. Not this tool. Use Aha! Create with other Aha! products to convert early-stage concepts into actionable roadmap items.




Ready to get started?

See why more than 700,000 product builders trust Aha! software to organize notes, whiteboard concepts, and collaborate with the team.

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Why product builders love Aha! Create

Use guided templates

Choose from a library of note and whiteboard templates built by the Aha! team to help you shine in everything you do.

Capture everything

Replace your physical notebook, whiteboard app, and other tools with a single notebook for personal use and team collaboration.

Document your way

Discover the next generation of notes — simple to create with rich formatting options, easy to share with others, and beautiful to read.

Diagram beautifully

Use intuitive drawing functionality to sketch out early-stage ideas, illustrate complex concepts, and design just about anything.

Share seamlessly

Bring others into the conversation — individually or as a group — so you can refine bold new product concepts side by side.

Turn concepts into roadmaps

Build out early-stage work in Aha! Create, then convert concepts into features in Aha! Roadmaps when you are ready to start building.