Send better emails to customers who share product feedback
Tailor the emails sent to customers who share feedback in your ideas portal. Add branded templates, richer context, and a custom sending domain.
How AI prototyping is changing the way product managers work
AI prototyping helps product managers explore ideas, define user experiences, and validate direction faster — no design or technical skill required.
Our AI app builder includes built-in authentication
Build secure applications with AI using built-in authentication in Aha! Builder. Choose sign-in methods, manage users, and apply governance controls across applications.
Automate customer interviews with Aha! Discovery
Automate scheduling of product discovery interviews — helping product, UX, and research teams reduce coordination busywork and keep their research on track.
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AI
Explore how AI impacts product management — from streamlining research and prioritization to enhancing decision-making and customer insights.
Best practices
Gain the insights and tools you need to manage products effectively. Build confidence in your decisions and consistently deliver value.
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Why I joined
Our team values integrity, ambition, effort, skill, and team spirit. Read the stories about why we joined Aha! — and why you should too.
Most popular new Aha! features launched in Q2 2026
Explore the top Aha! software launches from Q2 2026 — including Aha! Builder, AI-powered research, interactive prototypes, and live spreadsheets.
The ROI of kindness at work
Kindness at work is not about being nice. Brian de Haaff explains why honesty, recognition, and noticing when someone needs help matter even more in the age of AI.
5 insights from product leaders on AI and the future of PM
What should product managers do as AI changes the role? Our panel of product experts shared what they really think.
Turn customer ideas into features with the right details
Now, when you promote an idea, you can review the details, complete required fields, and draft the feature description with AI before adding it to your roadmap.
Require fields by feature status to standardize workflows
Ensure the right information is captured at the right time with required fields by status in Aha! software — improving data integrity and reporting.
