Gain New Customer Revenue Insights in Aha! Ideas

See the total revenue behind each customer request in Aha! Ideas Advanced.

March 28, 2023

Gain New Customer Revenue Insights in Aha! Ideas

by Claire George

How do you prioritize which customer ideas to implement? You can look at top-voted ideas in your Aha! ideas portal, review voting trends, and analyze customer segments. There are also financial realities to weigh — like meeting the needs of your largest customers. Given that lens, we wanted to help tie a customer's ideas to the revenue they provide to your company.

So we added a new revenue field to organization records in Aha! Ideas Advanced. You can capture how much each customer spends with your company via the Salesforce integration, Aha! API, CSV import, or manually. Then visit the Votes tab to automatically see the total revenue from all companies who voted for an idea. You can also include the new field in the ideas prioritization page and other reports — so you can quickly assess the importance of ideas based on account size.

Automatically see the total revenue from all companies who voted for an idea.

Get started by adding the new revenue field to your organization custom field layout. (If you are already using a custom field to capture this data, we recommend changing to the standard field so you can take advantage of the revenue calculation functionality.) Once populated, view the total revenue alongside other key insights — such as the overall vote count, how many organizations voted for an idea, and the opportunity amount associated with a specific idea — to make informed prioritization decisions.

Customer revenue insights are available as part of Aha! Ideas Advanced. This plan is perfect for companies that want to expand the ways they collect feedback with innovative capabilities like Salesforce and Zendesk integrations, dynamic forms, and in-app widgets. Enable a free trial in the account settings of your existing Aha! Roadmaps account today.

Let's take a closer look at how you can use this financial data to assess the value of ideas:

Evaluate idea value

See the revenue behind the customers requesting an idea. In the example below, you can see that 12 organizations voted for this idea — collectively these organizations generate more than $500,000 in revenue for our company. Click "view report" to see how that spend breaks down by organization

The record drawer view is expandable — widen it to see even more insights.

Prioritize efficiently

Include the new Idea votes organization revenue field in your reports. Here, we added the new revenue field to the ideas prioritization page. Now we can see our top ideas sorted by product value score alongside the related revenue, organization count, and total votes — giving us a deeper understanding of the need and impact.

You can also use organization revenue as a report filter.

No single data point tells you what makes an idea valuable. But the more you understand the customers — and the business impact — behind each idea, the better you can prioritize the features that will bring the most value.

Sign up for a free trial of Aha! Ideas

Aha! Ideas is the best way to crowdsource feedback, engage the community, and analyze trends. If you are interested in sophisticated capabilities — such as dynamic forms, Salesforce integration, and empathy sessions — choose the Ideas Advanced plan. And if you are looking for a complete product management solution, choose Aha! Roadmaps which also includes basic idea management. Sign up for a free 30-day trial or join a live demo to see why more than 700,000 product builders trust our software to build lovable products and be happy doing it.

Claire George

Claire is passionate about helping product and marketing managers set brilliant strategy and deliver results. She is the Director of Product Marketing at Aha! — the world’s #1 product development software. Claire has more than 20 years of marketing and software experience. Previously, she led product marketing at an agile-based work management platform.

Build what matters. Try Aha! free for 30 days.

Follow Claire

Follow Aha!

Related articles

April 19, 2021

Feature Innovation vs. Product Innovation

It takes confidence to be a product manager. You have to be certain that your product solves the right problems for the right people. This requires that you understand…