Note: This article discusses functionality that is included in Ideas Advanced. Please contact us if you would like a live demo or would like to try using it in your account. (Roadmaps accounts created before October 20, 2020 may include this functionality, but will need to upgrade to Ideas Advanced for any future enhancements.)

Aha! Ideas | Advanced plan features

Aha! Ideas comes with two plan options. The Essentials plan includes everything you need to collect and prioritize feedback from your customers, employees, and partners — including custom-branded ideas portals, unlimited portal users, ideas scorecards, and basic reporting.

The Advanced plan is for users who want to expand how they collect feedback and develop empathy. With Advanced, you can upgrade your ideas portal branding with custom domains, multiple languages, and shared single sign-on (SSO) configurations. You can dive deeper into ideas trends with advanced reporting. And you can gather feedback through more channels than ever before, from your sales and support teams, from your own web application, through dynamic ideas submission forms, and in live chat empathy sessions.

All Aha! Ideas trials start on the Ideas Advanced plan. If you are an Ideas Essentials or Aha! Roadmaps user, contact us if you would like a live demo of Advanced functionality or would like to try using anything you see here in your account.

Note: Roadmaps accounts created before October 20, 2020 include the Ideas Advanced functionality custom ideas portal domains and proxy votes but will need to upgrade to Ideas Advanced for any future enhancements.

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Ideas portals


Custom ideas portal domains

Give your ideas portal a custom URL that aligns with your company's domain to ensure a consistent customer experience. In Ideas Essentials, your ideas portal URL is in the format For example, our ideas portal is With Advanced, you can completely customize the URL itself to match your company's URL.

Read more about creating a custom ideas portal domain.


Dynamic ideas submission forms

When you collect feedback from your customers, you want to make sure you capture key information. With dynamic ideas submission forms, you can present the most relevant questions to users as they move through the idea submission process. Add as many steps as you need to the Ideas portal — Ideas layout that customers use to submit feedback. Then create conditional rules, defining what you want to happen when they complete a field with a specific value. Show or skip specific steps, have users submit their idea, or display a custom message to them.

Read more about creating dynamic forms.


Proxy votes

Sometimes your best ideas do not come from your customers directly. They come indirectly from your customer-facing teammates. Sales and support teams can vote for an idea on behalf of a customer through proxy votes and they can include details about the opportunity. You can report on proxy votes as well as votes received through Salesforce and Zendesk integrations. Your customer-facing teammates can follow the ideas your customers value the most.

Read more about using proxy votes.



Organizations records give you an unrivaled perspective into your customers’ requests. Whether they share feedback directly or through a sales or support team member, you can aggregate it all into one account-level Aha! Ideas record. Then customize that record to include custom fields — this helps you capture important information such as their industry, revenue, and location. Use prebuilt reports to track the status of each organization’s ideas, what you have delivered for them recently, and how their priorities align with your own.

Read more about using organizations.



Contacts provide you with a way to aggregate feedback for a specific person across different feedback channels, including ideas portals, empathy sessions, and in-app feedback widgets — in a single record. You can also capture additional details about each person. This enables you to analyze feedback by group, such as people on your customer advisory board or based in a certain location.

Read more about contacts.

Ideas portal language settings

Ideas portals give your customers a voice — so it makes sense that your ideas portals should reflect the language your customers are most comfortable with. With portal language settings, your ideas portal will automatically detect the user's browser setting and display standard text in one of five languages (English, Spanish, German, French, or Dutch) to capture insights from more of your users.

Read more about using ideas portal translation.


Shared SSO configurations

Single sign-on (SSO) makes it easy for people to log in and submit ideas — but it can be tough to manage a new SSO configuration in each new ideas portal. With Ideas Advanced, you can add an identity provider in your Aha! Ideas account settings and use the same configuration for multiple ideas portals. This makes it easier to create new ideas portals without having to set up a unique SSO connection for each one.

Read more about sharing SSO configurations between ideas portals.


Advanced reporting

If you have a lot of ideas, reporting is the key to visualizing trends in your data. In Ideas Essentials, you can prioritize ideas in the priorities chart and analyze them in a list report. But to dive deeper, you need advanced reporting tools. Ideas Advanced includes customizable charts and pivot tables to help you highlight insights that you might otherwise miss.

Read more about using charts and pivot tables.


Empathy sessions

Empathy sessions are a great way to bring people together for a focused discussion through an online, chat-based conversation. You can define a specific topic for your empathy session — such as an upcoming feature or new service. Automatically invite everyone associated with a particular idea (or ideas), then use the threaded conversations and polls to probe deeper into what your customers actually need. After the session, gather the qualitative and quantitative insights and use them to create new ideas or link them to existing ones.

Read more about creating empathy sessions.


In-app feedback

Take feedback collection outside your ideas portal and gather your customers' thoughts and ideas right in your web application. Once you install the code snippet on your application, you can create as many feedback widgets as you like. Solicit feedback from your users about a particular portion of your application. The community-based approach gives users a way to interact directly with your team — as well as with each other. And you get to join the conversation as well.

There are two types of in-app feedback widgets.

  • Use the community feedback widget to discuss the feedback with your users in threaded conversations and then analyze the conversation back in Aha! Ideas to identify future enhancements.

  • Use the ideas submission widget to collect feedback from your users as ideas, submitted directly to your ideas portal. Your users never have to leave your application to submit ideas, and you can review their feedback (along with ideas you collect through other channels) in one central location.


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