Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

This Is How 4 IT Groups Adopted a Product Mindset
June 9, 2020

This Is How 4 IT Groups Adopted a Product Mindset

"Our number one priority? Moving from a project to a product philosophy." This is how a customer started a recent call with our Customer Success team. This type of transformation is undoubtedly a big effort — but it is not unique to any one company or industry. At Aha! we are seeing all types of organizations pushing their teams to embrace a product mentality. The process requires fundamentally changing how you think about delivering value.

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Dear Public Company CFO
May 12, 2020

Dear Public Company CFO

On the surface, it was not unique. An email requesting extended invoicing terms for an Aha! subscription. Not atypical considering world events, but it was the tone that made the…

Strategic Thinking vs. Strategic Planning
April 28, 2020

Strategic Thinking vs. Strategic Planning

Goal first. There is a reason this is the number one principle of The Responsive Method, the framework we use at Aha! for personal and business success. A goal-first approach is…

Roadmaps Make Strategy Work
February 24, 2020

Roadmaps Make Strategy Work

Putting strategy into action can be difficult. That is because too many teams jump straight to the “how” before they agree on the “why” and the “what.” Typically this leap happens…

Product Strategy vs. Go-to-Market Strategy
February 4, 2020

Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We all balance ideas that are often quite different. This is especially true for product managers and product marketing managers. Building and launching brilliant products requires that you can understand and harmonize an internal focus (the build) with an external focus (the launch).

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