Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

Sales Teams vs. Customer Success Teams
September 8, 2020

Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue. "How do you manage to make money? Is Customer Success simply sales under another name? How do you convince product management experts to do this work?" The truth is that we do things differently at Aha! and we are proud of it.

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15 Elements of a Brilliant Business Strategy
September 1, 2020

15 Elements of a Brilliant Business Strategy

“The essence of strategy is choosing what not to do.” This is a quote from business strategist Michael Porter. His name might be familiar to you — he created Porter's Five Forces…

The Founder's Paradox: Loving What Is Broken
August 27, 2020

The Founder's Paradox: Loving What Is Broken

I seek the "new-new." Developing new ideas, digging into new projects, solving new problems — these are the things that fuel me. It is easy to stay energized because building is a…

Dear Public Company CFO
May 12, 2020

Dear Public Company CFO

On the surface, it was not unique. An email requesting extended invoicing terms for an Aha! subscription. Not atypical considering world events, but it was the tone that made the…

Strategic Thinking vs. Strategic Planning
April 28, 2020

Strategic Thinking vs. Strategic Planning

Goal first. There is a reason this is the number one principle of The Responsive Method, the framework we use at Aha! for personal and business success. A goal-first approach is…

The Founder’s Paradox: How to Make Clear Decisions When the Future Is So Cloudy
March 17, 2020

The Founder’s Paradox: How to Make Clear Decisions When the Future Is So Cloudy

I never imagined that I would talk with our company about a pandemic. But for many leaders, last week brought the unimaginable. It did for me on Wednesday, which I typically set aside for deep introspection and strategy. I spent that afternoon going through my own assumptions about the potential impact of coronavirus on the world, our company, our customers, and our team. Those reflections were the basis for a heartfelt conversation with the entire Aha! team last Friday.

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