February 24, 2020
Strategy
Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
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May 12, 2020
Dear Public Company CFO
February 4, 2020
Product Strategy vs. Go-to-Market Strategy
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
November 23, 2020
B2B Product Managers vs. B2C Product Managers
"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not too much — if you use your core product building skills and have the right mindset. Beyond the typical new-job work of getting to know the company, the product, the team, and the customers, you should not need to do anything special to make the transition when you work in technology.
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November 12, 2020
Use Case vs. User Story
Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working on an agile…
November 3, 2020
The Product Manager vs. The Product Owner
Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different product…
October 27, 2020
Understanding the Heart of the Customer
Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity, the best…
October 13, 2020
The Problem With Quiet Customers
Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their love for…
October 8, 2020
Minimum Viable Product vs. Minimum Lovable Product
Minimum Viable Product (MVP) is cat food. Or at least that is how I described it when I first wrote about what I considered the Minimum Lovable Product (MLP) to be in 2013. My…
September 29, 2020
The Founder's Paradox: How to Be Agile and Deliver Major New Product Functionality on Time
Shirt sizes. Points budgets. Spikes and a formal PMO. I recently received a thoughtful email from a CTO at a major software company after I spoke at an event on building lovable…
September 24, 2020
Vision vs. Mission vs. Strategy
"You've got to think about big things while you're doing small things, so that all the small things go in the right direction." Futurist Alvin Toffler wrote about the effects of…
September 22, 2020
How Well Do You Really Know Your Customers?
Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive anecdotes…
September 8, 2020
Sales Teams vs. Customer Success Teams
"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue. "How do you manage to make money? Is Customer Success simply sales under another name? How do you convince product management experts to do this work?" The truth is that we do things differently at Aha! and we are proud of it.