Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

B2B Product Managers vs. B2C Product Managers
November 23, 2020

B2B Product Managers vs. B2C Product Managers

"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not too much — if you use your core product building skills and have the right mindset. Beyond the typical new-job work of getting to know the company, the product, the team, and the customers, you should not need to do anything special to make the transition when you work in technology.

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Use Case vs. User Story
November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working on an agile…

The Product Manager vs. The Product Owner
November 3, 2020

The Product Manager vs. The Product Owner

Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different product…

Understanding the Heart of the Customer
October 27, 2020

Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity, the best…

The Problem With Quiet Customers
October 13, 2020

The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their love for…

Vision vs. Mission vs. Strategy
September 24, 2020

Vision vs. Mission vs. Strategy

"You've got to think about big things while you're doing small things, so that all the small things go in the right direction." Futurist Alvin Toffler wrote about the effects of…

How Well Do You Really Know Your Customers?
September 22, 2020

How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive anecdotes…

Sales Teams vs. Customer Success Teams
September 8, 2020

Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue. "How do you manage to make money? Is Customer Success simply sales under another name? How do you convince product management experts to do this work?" The truth is that we do things differently at Aha! and we are proud of it.

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