February 24, 2020
Strategy
Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
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May 12, 2020
Dear Public Company CFO
February 4, 2020
Product Strategy vs. Go-to-Market Strategy
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
June 9, 2020
This Is How 4 IT Groups Adopted a Product Mindset
"Our number one priority? Moving from a project to a product philosophy." This is how a customer started a recent call with our Customer Success team. This type of transformation is undoubtedly a big effort — but it is not unique to any one company or industry. At Aha! we are seeing all types of organizations pushing their teams to embrace a product mentality. The process requires fundamentally changing how you think about delivering value.
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May 28, 2020
The Founder’s Paradox: The Shame of Failing at Mindfulness
The thrill of achievement is irresistible. It is gratifying to set a goal, work hard to accomplish it, and then start to look forward to what is next. Thinking beyond today is part…
May 18, 2020
Hey Product Manager: Do You Know Why You Are Building That Feature?
People love sharing their opinions. Customers and teammates are usually willing to tell you what they think you should do with your product if you ask. This is a good problem to…
May 12, 2020
Dear Public Company CFO
On the surface, it was not unique. An email requesting extended invoicing terms for an Aha! subscription. Not atypical considering world events, but it was the tone that made the…
April 28, 2020
Strategic Thinking vs. Strategic Planning
Goal first. There is a reason this is the number one principle of The Responsive Method, the framework we use at Aha! for personal and business success. A goal-first approach is…
March 17, 2020
The Founder’s Paradox: How to Make Clear Decisions When the Future Is So Cloudy
I never imagined that I would talk with our company about a pandemic. But for many leaders, last week brought the unimaginable. It did for me on Wednesday, which I typically set…
March 10, 2020
Why Strategic Thinking Is So Hard for Project Managers
“Making sure the trains run on time.” I once heard project management described this way. Sure, project managers are responsible for timely delivery. But succeeding in the role…
March 5, 2020
The Founder’s Paradox: How to Make Difficult Work Desirable
Difficult work gets a bad rap. Tough to scope, complex to explain, and hard to deliver — I am sure you can think of some projects that would fit this description. When you are deep…
February 24, 2020
Roadmaps Make Strategy Work
Putting strategy into action can be difficult. That is because too many teams jump straight to the “how” before they agree on the “why” and the “what.” Typically this leap happens…
February 4, 2020
Product Strategy vs. Go-to-Market Strategy
Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We all balance ideas that are often quite different. This is especially true for product managers and product marketing managers. Building and launching brilliant products requires that you can understand and harmonize an internal focus (the build) with an external focus (the launch).
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