February 24, 2020
Strategy
Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
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May 12, 2020
Dear Public Company CFO
February 4, 2020
Product Strategy vs. Go-to-Market Strategy
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
September 8, 2020
Sales Teams vs. Customer Success Teams
"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue. "How do you manage to make money? Is Customer Success simply sales under another name? How do you convince product management experts to do this work?" The truth is that we do things differently at Aha! and we are proud of it.
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September 1, 2020
15 Elements of a Brilliant Business Strategy
“The essence of strategy is choosing what not to do.” This is a quote from business strategist Michael Porter. His name might be familiar to you — he created Porter's Five Forces…
August 27, 2020
The Founder's Paradox: Loving What Is Broken
I seek the "new-new." Developing new ideas, digging into new projects, solving new problems — these are the things that fuel me. It is easy to stay energized because building is a…
July 28, 2020
The Product Manager's Dilemma: Operate vs. Innovate
How do you keep the business running well and invest in the future? This is a struggle almost all product managers face. You know that lasting growth means finding ways to expand…
June 9, 2020
This Is How 4 IT Groups Adopted a Product Mindset
"Our number one priority? Moving from a project to a product philosophy." This is how a customer started a recent call with our Customer Success team. This type of transformation…
May 28, 2020
The Founder’s Paradox: The Shame of Failing at Mindfulness
The thrill of achievement is irresistible. It is gratifying to set a goal, work hard to accomplish it, and then start to look forward to what is next. Thinking beyond today is part…
May 18, 2020
Hey Product Manager: Do You Know Why You Are Building That Feature?
People love sharing their opinions. Customers and teammates are usually willing to tell you what they think you should do with your product if you ask. This is a good problem to…
May 12, 2020
Dear Public Company CFO
On the surface, it was not unique. An email requesting extended invoicing terms for an Aha! subscription. Not atypical considering world events, but it was the tone that made the…
April 28, 2020
Strategic Thinking vs. Strategic Planning
Goal first. There is a reason this is the number one principle of The Responsive Method, the framework we use at Aha! for personal and business success. A goal-first approach is…
March 17, 2020
The Founder’s Paradox: How to Make Clear Decisions When the Future Is So Cloudy
I never imagined that I would talk with our company about a pandemic. But for many leaders, last week brought the unimaginable. It did for me on Wednesday, which I typically set aside for deep introspection and strategy. I spent that afternoon going through my own assumptions about the potential impact of coronavirus on the world, our company, our customers, and our team. Those reflections were the basis for a heartfelt conversation with the entire Aha! team last Friday.
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