“The font size of the sub headline in the bottom half of the page underneath the image on the left needs to be larger.” Woof, what a mouthful. I recently left this feedback in a…
Marketing teams are falling in love. The object of affection? Agile workflows. A recent study found that 37 percent of marketers have already implemented some form of the…
The promises come every day. Some delivered straight to my email, some via LinkedIn messages, some through friends of friends of friends. I will admit — the promises are…
It is amazing to watch someone connect the dots. There is no more satisfying feeling than seeing a person “get it” — especially if you are a teacher. This is one reason I chose to…
“Do I have to set a due date?” “Which customer asked for this?” When you create new Aha! records, how do you know which fields matter? And if you are reviewing those records, it…
You are a superhero. Yep, I am talking to you — product marketing manager. Your superpowers range from understanding how the product really works to a telepathic sense for what…
Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at first,…
Meetings and appointments fill our calendars. But these events do not tell the full story. Busy product and marketing managers also have long lists of tasks and requests to get…
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through a few…
The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the San Diego…
