Marketing software: Which tools do marketing managers use?

The goal for most marketing managers is to grow the business. But this is challenging work. And marketing managers tend to do it all — from setting strategy and creating buyer personas to publishing content and tracking campaign success.

This means marketing teams require specific marketing software for building plans, organizing projects, and reporting on results. Today, a wide variety of software is available to help marketers set goals, build roadmaps, and manage daily tasks.

The tools listed below are grouped into the following categories:

Marketing software for strategy and roadmapping

Aha! Roadmaps

Create visual marketing roadmaps. Define your strategy, build program plans, and manage ideas. Prioritize your work and then get the team going by assigning to-dos, collaborating on the deliverables, tracking dependencies, and streamlining the approval process. Learn more about Aha! for marketing.


Marketing project and task management software

Aha! Roadmaps

Replace your spreadsheets and documents and collaborate with your team in one shared, always-on workspace. Define the whys, whens, and whats of all your marketing projects.


Keep team conversations and tasks in one place rather than searching through emails.


Plan, collaborate, and publish content for Instagram, Facebook, and Pinterest, and LinkedIn — all from one simple dashboard.

Constant Contact

Drive results and keep your audience engaged with email marketing automation, and convert website visitors into customers with lead-generation landing pages.


Improve writing with artificial intelligence and natural language processing to make your messages, documents, and posts clear, mistake-free, and effective.


Find, schedule, manage, and report on social media content.


Manage and talk to your clients, customers, and other interested parties through healthy contact management practices, beautifully designed email campaigns, and powerful data analysis.

Sprout Social

Choose a single hub for social media publishing, analytics, and engagement across all of your social profiles.


Organize and prioritize your tasks so you will always know exactly what to work on next.


Use boards, lists, and cards to organize and prioritize lightweight projects.


Try video-hosting services for businesses, including adding videos to the web, tracking performance, and building audiences.


Upload videos to the most popular video-sharing platforms and the second-largest search engine. Billions of videos have been uploaded and shared on the platform since it was founded in 2005.


This ad-free video platform provided free video viewing services. It provides all the tools you need to upload, host, and share video content.


Marketing software for analytics and SEO

Adobe Analytics

Apply real-time analytics and detailed segmentation to discover high-value audiences and power customer intelligence for your business.


Understand and optimize buyer funnels for better onboarding, activation, trial, and purchase conversion.


Combine behavioral and ad data with sales outcomes and machine learning. This tool provides multi-touch attribution across many marketing channels.


Measure digital content engagement across all digital channels, including search, social, and mobile.


Website optimization tools provide heatmaps, scrollmaps, and click reports. Visual reports show you exactly how your customers respond to elements on your website.


Create a real-time dashboard to clearly see marketing’s impact by connecting marketing data to sales, finance, and other departments’ data.

Google Analytics

This free tool is the most widely used analytics service. Discover where your traffic is coming from and what people are doing on your website.


Behavior analytics and user feedback can help you understand your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.


Track the complete customer journey — from viewing a page, adding to cart, completing a purchase, and viewing and email confirmation.


Search intelligence and analytics software give marketing teams a technical edge towards better marketing on the web. Solutions include site audits, rank tracking, backlink analysis, and keyword research.


Monitor SEO, PPC, content, social media, and competitive research with this online visibility management platform.


Marketing analytics software helps marketers prove ROI and improve results on digital and social channels.


Marketing software to enhance collaboration and productivity

Aha! Roadmaps

Bring teams together through shared views of your marketing plans. Add comments, create to-dos, and build presentations to keep everyone on the same page.


Create documents as a team, provide feedback in context, and quickly iterate until your work is finalized.


Have secure video, audio, or web meetings from anywhere via your computer or mobile device.

G Suite

Connect with colleagues and instantly access what you need — including email, calendar, docs, sheets, slides, and more.

Hangouts Chat

Use 1:1 chat and dedicated group conversations to help your team collaborate easily and efficiently.

Microsoft Office 365

Create and share with helpful tools such as email, word processing, and more.

Microsoft Teams

Chat, meet, share files, and work with business apps.


Collaborate via 1:1 chat and dedicated group conversations. Use integrations to help the team collaborate.


Combines documents, spreadsheets, chat, and slides into a collaboration platform that integrates with Salesforce.


Connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.


Meet quickly with video conferencing and group messaging.


Marketing software tools for customer acquisition


Live chat, co-browsing, video calling, chatbots, integrations, and analytics are all available in this customer engagement platform.


Customer messaging platform allows you to retarget customers by sending relevant emails and in-app messages.


Conversational marketing platform helps businesses talk to ideal customers when the customer wants to engage, instead of making them wait for later.


Convert business prospects into real customers and boost sales through live chat for web and mobile apps, email marketing, marketing automation, and ticketing.


Turn ad clicks into leads with personalized post-click landing pages for all of your campaigns.


Find out who is using your product or website and personally communicate with them through targeted content, behavior-driven email, in-app, and web messages.


Make landing pages and use the accompanying suite of lead generation and opt-in tools.


Test your landing pages and website — edit colors, images, and text. Schedule tests and immediately deploy the winning solution.


Understand how visitors turn into leads and sales with this online toolkit.


Create and publish your own landing pages without needing a developer to code.


Marketing software for customer feedback and relationship management

Aha! Ideas

Allow your customers to submit ideas through a web-based interface. View and vote on ideas submitted by others and funnel ideas directly into your backlog.


Use this open-source discussion platform as a mailing list, discussion forum, or long-form chat room.


Build and design online surveys. Embed mobile-friendly survey forms on your websites and social media to collect feedback from customers.

Google Forms

Create simple forms and surveys for free. Build forms from Google Drive or existing spreadsheets that record form responses for you.


This is a popular CRM software for Google and Office 365 users.


Build complex surveys. Leverage 100+ question types, embedded data, branching, display logic, quotas, email triggers, mobile and offline compatibility, and randomization.


Create and manage a pipeline of ideas to drive new business strategies, product development, operational efficiencies, and employee engagement.


Get a single view into customer relationships that informs all teams — including marketing, sales, commerce, and services.


A survey and data insights platform that enables you to gain insights from your customers and dig into what will make your marketing campaigns and programs more successful.


Choose from nearly 200 templates to build cloud-based surveys on any topic. Companies can also use SurveyMonkey's enterprise services for brand management, data analysis, and consumer marketing.


Create surveys, quizzes, forms, or something completely new. Customize the design to speak your brand's language.

Vanilla Forums

Create an online community to engage customers, drive loyalty, and reduce support cost

Zoho CRM

Manage your pipeline, analyze sales performance, and stay in touch with customers.


Marketing automation software


Automate customer experiences and build meaningful connections with customers.


Connect marketing systems, automate sales and marketing touchpoints, and get more customers.


Set up complex campaigns with a drag-and-drop workflow builder, design user experiences with simple yet powerful workflows, and build hundreds of scenarios to get a real-time view of your customers’ journeys.


Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Adobe Marketo Engage

Marketing automation software helps marketers master the art and science of digital marketing to engage customers and prospects.

Oracle Eloqua

Plan and execute personalized marketing automation campaigns.


Create customer connections, generate more pipeline, and empower sales to close more deals.


Automate your sales, marketing, and support process to increase revenue.

Plan, collaborate, and launch — all in one tool. Try Aha! Roadmaps.