What is a typical marketing manager salary?

Marketing is consistently ranked as one of the top career paths around the world. In the U.S. for example, the field is expected to grow faster than the national average — nearly 10 percent by the year 2028. The field is ripe with opportunities in a wide range of industries and disciplines. This work can be incredibly rewarding and well paid.

Interested in a career in marketing? The average salary for a marketing manager, a generalist title for someone who plans and oversees a variety of marketing activities, can range from $43,000 to more than $150,000 annually.

The salary range is quite broad for a reason. The salary of a marketing manager typically depends on a number of factors such as experience, location, company size, and skills.

Note: The base salaries in each of the categories below are for general marketing manager jobs based on information from Payscale and Glassdoor in May 2020

Experience

Experience is generally the main factor that influences a marketing manager's salary — seniority within an organization is often the driving factor. In some fast-growing industries, marketing professionals may have the opportunity to step into senior roles relatively early in their careers.

  • Chief marketing officer: $174,000
    The CMO is an executive-level role responsible for the success of an organization's marketing department. The CMO sets the overall marketing vision and strategy and ensures alignment with broader organizational objectives. This person typically reports to the CEO and manages vice presidents or senior vice presidents.

  • VP of marketing: $147,000
    The VP of marketing is responsible for creating a cross-functional marketing plan that drives the marketing department's overall strategy forward. The VP of marketing defines and balances the marketing work that the team will accomplish to achieve the department's objectives. The VP of marketing manages leaders within the broader marketing team and reports into the CMO or CEO, depending on the size of the organization.

  • Director of marketing: $91,000
    The director of marketing oversees a team of managers and specialists who carry out marketing activities. In many cases, directors serve as the leader of a team that specializes in a particular discipline, such as digital marketing, product marketing, or content marketing. The director of marketing reports to the VP of marketing.

  • Marketing manager: $65,000
    The marketing manager is a mid-career marketing generalist who manages and carries out marketing activities such as email marketing campaigns, paid advertising, or product launches. The marketing manager might report to the director of marketing or the VP of marketing, depending on the size of the organization.

  • Marketing specialist: $51,000
    The marketing specialist is an entry-level marketing position. The specialist reports to the marketing manager and is responsible for carrying out day-to-day activities that help move the marketing team's objectives forward. Marketing specialists are typically hired directly out of university or with one to two years of professional experience.

Tenure can play a role too. Typically, more experience equates to a higher salary. So while the average salary for someone with a marketing manager title is around $65,000, seasoned marketing managers can earn much more. Here is a breakdown of average marketing manager salaries by career stage or years of experience in the industry:

  • Late career: $80,000

  • Experienced: $75,000

  • Mid career: $69,000

  • Early career: $58,000

  • Entry level: $47,000

Location

Location significantly impacts a marketing manager's salary. Marketing managers in cities with a higher cost of living will earn higher salaries. They also earn more in cities with large business districts or tech communities like New York or San Francisco. These cities have a higher demand for such roles, which drives up average salaries. Here are the average marketing manager salaries in major U.S. cities:

  • Atlanta: $66,000

  • Austin: $61,000

  • Boston: $73,000

  • Chicago: $69,000

  • Dallas: $67,000

  • Denver: $64,000

  • Los Angeles: $69,000

  • New York City: $76,000

  • San Francisco: $90,000

  • Seattle: $73,000

The cost of living in coastal states is typically higher than the national average. For example, California has the third-highest cost of living in the United States, while New York ranks fourth. Southern and midwest states experience lower costs of living. Illinois ranks 31st in terms of cost of living by state and Texas ranks 34th.

In Europe, the countries with the highest salaries include Denmark, Luxembourg, Sweden, and Finland. Information about marketing manager salaries specifically is not widely available by country in Europe, but here are some average marketing manager salaries in major European cities:

  • Barcelona: €47,000

  • Berlin: €46,000

  • Brussels: €71,000

  • London: £45,000

  • Madrid: €47,000

  • Munich: €62,000

  • Paris: €53,000

  • Rome: €43,000

  • Zurich: CHF111,000

The countries with the highest cost of living in Europe include Switzerland, Iceland, Norway, and Luxembourg.

In Australia, the average salary across all job titles is A$82,000. And the average salary in New Zealand is NZ$77,000. Marketing managers in both countries typically earn above-average salaries. Here are the average marketing manager salaries in major cities across Australia and New Zealand:

  • Sydney: A$104,000

  • Melbourne: A$104,000

  • Brisbane: A$98,000

  • Auckland: NZ$106,000

  • Wellington: NZ$116,000

Industry

A marketing manager's salary might also vary based on their expertise in a specific industry or field. Some industries need marketing managers who understand how to communicate and engage with niche audiences. Manufacturing and transportation companies tend to be bigger, established enterprises — which likely explains the higher average salaries in those industries.

  • Business services: $61,000

  • Computer software: $66,000

  • Consumer services: $55,000

  • Insurance: $60,000

  • Internet and tech: $63,000

  • Manufacturing: $66,000

  • Retail: $58,000

  • Transportation and logistics: $65,000

Large, mature companies typically offer higher marketing manager salaries. Here are the ranges of a typical marketing manager salary at some sizable technology organizations based on data from Paysa:

Low

Average

High

Amazon

$64,000

$83,000

$117,000

Apple

$80,000

$113,000

$173,000

Facebook

$88,000

$111,000

$154,000

Google

$63,000

$82,000

$116,000

Microsoft

$108,000

$140,000

$198,000

Salesforce

$75,000

$114,000

$184,000

Education and skills

As with most careers, education level impacts a marketing manager's salary. Most marketing managers have a bachelor's degree, but those with graduate degrees, like an MBA, tend to earn higher salaries.

Many organizations also factor skillset into salaries. Some skills, like product marketing or digital marketing, are in higher demand. Companies will pay more for marketing managers with experience in these areas.

  • Brand marketing: $66,000

  • Content marketing: $63,000

  • Digital marketing: $66,000

  • Email marketing: $61,000

  • Market research: $64,000

  • Marketing communications: $66,000

  • Product marketing: $72,000

  • Social media marketing: $57,000

Marketing is a fast-growing field, especially as new technologies emerge and create a need for new specialties. If you are creative, curious, and hard-working, then marketing may be the right field for you.


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