From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
The Founder’s Paradox: How to Know When to Change Course and When To Keep Going
July 16, 2019
The Founder’s Paradox: How to Know When to Change Course and When To Keep Going

I love the adventure of travel. I am always looking to see and learn something new about a place and the people who live there. Right now, I am writing this from Italy…

How to Create a Digital Advertising Roadmap
July 9, 2019
How to Create a Digital Advertising Roadmap

Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994.…

Why This Company Never Asks the Same Interview Question Twice
July 8, 2019
Why This Company Never Asks the Same Interview Question Twice

I have a few questions for you. “Can you tell me about yourself? What are your strengths and weaknesses? Why are you interested in our company?” If you are interviewing…

Mentors Are Going Extinct — But We Need Them More Than Ever
July 2, 2019
Mentors Are Going Extinct — But We Need Them More Than Ever

Real mentors are hard to find — but we need expert guidance now more than ever in today’s uncertain world. Learn how to lead by example.

How to Build an Agile Content Marketing Roadmap
June 25, 2019
How to Build an Agile Content Marketing Roadmap

An agile roadmap could be the tool your content marketing team needs. Follow these guidelines on how to build an agile content marketing roadmap.

The Founder’s Paradox: The Real Value of Venture Capital
June 24, 2019
The Founder’s Paradox: The Real Value of Venture Capital

The promises come every day. Some delivered straight to my email, some via LinkedIn messages, some through friends of friends of friends. I will admit — the promises are…

6 Steps to Develop a Super Go-to-Market Roadmap
June 18, 2019
6 Steps to Develop a Super Go-to-Market Roadmap

All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.

The One Skill Most Product Managers Ignore
June 17, 2019
The One Skill Most Product Managers Ignore

Writer. Actor. Poet. These roles are universally thought of as creative. But what if I told you that “product manager” should be on the same list? You might not agree at…

How to Create an Integrated Marketing Roadmap
June 11, 2019
How to Create an Integrated Marketing Roadmap

Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…

The Founder’s Paradox: How to Work on Vacation and Still Have Fun
June 10, 2019
The Founder’s Paradox: How to Work on Vacation and Still Have Fun

The idea of a “vacation” has always somewhat bothered me. Not because I do not like to travel. (I love exploring new places. I am actually writing this post while in the…

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