From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
2019 Is the Year to Go Boldly
January 8, 2019
2019 Is the Year to Go Boldly

What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But…

The Hidden Challenges of Agile Marketing (and 7 Solutions)
January 3, 2019
The Hidden Challenges of Agile Marketing (and 7 Solutions)

How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make…

13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
December 18, 2018
13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan

It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…

Marketing strategy vs. go-to-market strategy
December 17, 2018
Marketing strategy vs. go-to-market strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…

How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead
December 11, 2018
How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead

Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…

Product Management Takes Courage
December 4, 2018
Product Management Takes Courage

Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.

Get Hired at Aha! — And Then Expect This
December 3, 2018
Get Hired at Aha! — And Then Expect This

The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…

The VP of Product vs. the VP of Marketing
November 27, 2018
The VP of Product vs. the VP of Marketing

Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…

LinkedIn Names Aha! #2 on 2018 Top Voices List
November 20, 2018
LinkedIn Names Aha! #2 on 2018 Top Voices List

It has been another terrific year at Aha! — I am grateful. Grateful for our team’s growth and that our product is solving a very real problem for more than 600,000…

How Our Entirely Remote Team Shares Gratitude Every Day
November 19, 2018
How Our Entirely Remote Team Shares Gratitude Every Day

When is the last time you expressed gratitude to a co-worker? I am not talking about a quick “thanks” in an email. I am talking about taking a moment to tell them why you…

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