From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
How to Write a Creative Brief
February 19, 2019
How to Write a Creative Brief

A creative brief is meant to keep the team on-brand, on-message, and on-track. Discover nine things to include in your creative brief.

What Every Remote Worker Should Do Within the First 30 Days
February 14, 2019
What Every Remote Worker Should Do Within the First 30 Days

Your first day on a remote team. We wrote about this topic a couple of years ago and I recently started rethinking why we focused on just one day. Not because the advice…

Marketing Strategy vs. Marketing Plan — What Is the Difference?
February 7, 2019
Marketing Strategy vs. Marketing Plan — What Is the Difference?

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To
February 5, 2019
The Founder’s Paradox: How to Get People to Tell You What They Really Think When They Are Afraid To

“What do you think?” This can be one of the hardest questions to answer. Especially in an all-company meeting, when the person asking is the founder or CEO. Silence is…

New Marketing Managers — Do These 8 Things in the First 30 Days
January 28, 2019
New Marketing Managers — Do These 8 Things in the First 30 Days

Are you a new marketing manager? Check out these suggestions from eight marketing experts on how to show your true value in your first 30 days.

Marketing Teams Need Strategy Too
January 24, 2019
Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…

Aha! Launches Visual Marketing Planning Software
January 22, 2019
Aha! Launches Visual Marketing Planning Software

It takes courage to attempt what has not been done before. In 2013, we set out to fundamentally change how companies innovate and build products. We wanted to help teams…

5 Types of Marketers Your Company Needs
January 17, 2019
5 Types of Marketers Your Company Needs

Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to…

The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
January 14, 2019
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You

Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to…

The Product Manager’s Launch Checklist
January 10, 2019
The Product Manager’s Launch Checklist

A successful product launch depends on cross-functional teamwork. Follow these guidelines for creating a product launch checklist that involves each group.

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