From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
How We Celebrate Perfect Moments at Aha!
March 25, 2019
How We Celebrate Perfect Moments at Aha!

Dozens of support articles. 58 marketing activities completed. And hundreds of screenshots. This is just a sampling of the work that went into the launch of Aha! for…

The 7 Things That Belong in Every Marketing Plan
March 19, 2019
The 7 Things That Belong in Every Marketing Plan

You need a marketing plan that ties marketing and business goals to the work that needs to be accomplished. Here are seven key things to include in your marketing plan.

Stop Making Excuses at Work — Do This Instead
March 18, 2019
Stop Making Excuses at Work — Do This Instead

Tell me if this sounds familiar. Your colleague makes a trivial mistake. Maybe it is a financial typo in a presentation or they did not speak up when they had questions…

All Marketing Is Now Digital Marketing
March 12, 2019
All Marketing Is Now Digital Marketing

When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…

The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others
March 11, 2019
The Founder’s Paradox: How to Know What Decisions to Make and What Should Be Left for Others

We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…

Why Strategic Thinking Is So Hard for Digital Marketers
March 5, 2019
Why Strategic Thinking Is So Hard for Digital Marketers

Digital marketing teams deliver important messages that lead to action and drive business growth. Here are five ways to grow your strategic thinking as a digital…

How Many Meetings a Day Is Too Many?
March 4, 2019
How Many Meetings a Day Is Too Many?

I once watched someone fall asleep in a meeting. It was early in my career and I was sitting in a quarterly business review. The organizer had scheduled one hour — but…

The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
February 26, 2019
The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?

Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…

Hey Marketing: Watch Out, Here Comes the Sales Storm
February 25, 2019
Hey Marketing: Watch Out, Here Comes the Sales Storm

Do you hear that rumbling sound? There is a storm coming — a big one. The air is growing thick and the thunder clatter is getting louder. The boom is echoing across your…

Positioning vs. Messaging
February 21, 2019
Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…

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