From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
6 Ways to Respond to Stressful Changes at Work
April 23, 2019
6 Ways to Respond to Stressful Changes at Work

Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…

11 Surprising Books Every Marketer Should Read
April 22, 2019
11 Surprising Books Every Marketer Should Read

I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…

Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
April 16, 2019
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing

Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…

5 Signs You Lack an Integrated Marketing Plan
April 15, 2019
5 Signs You Lack an Integrated Marketing Plan

Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…

Marketing Strategy vs. Sales Strategy
April 11, 2019
Marketing Strategy vs. Sales Strategy

Marketing strategy and sales strategy are usually the two major drivers of any business growth. Learn how these two strategies compare.

The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
April 9, 2019
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged

I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were…

This Is Why Brilliant Marketing Teams Never Lie
April 8, 2019
This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…

Stop Being so Fixated on Your Next Job Title
April 2, 2019
Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…

The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?
April 1, 2019
The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?

“Toot toot!” This has become a sort of virtual celebratory air horn sound at Aha! — it started with one teammate and has spread. Being a remote-first company, it is a…

The Marketing Plan vs. The Launch Plan
March 26, 2019
The Marketing Plan vs. The Launch Plan

A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.

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