The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of…
We are living in uncertain times. You could say this has always been true — life is unpredictable and so are we. People are complex. There is confusion and chaos,…
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
T-R-M. You will hear these three letters often at Aha! — with teammates exclaiming things like, “Melissa showed some next-level TRM today, showing the customer new…
It takes courage to have a single focus. I have been thinking about this a lot lately. Because while it takes chutzpah to set really ambitious goals, that is not where…
Have you heard of the Holmes and Rahe Stress Scale? It is essentially a scale of life events, ranking from the most stressful to the least. It is no surprise that some…
I always have a stack of “to-read” books on my nightstand. Recently, I finished a biography of Sam Walton, the founder of Walmart. No matter what you think of the company…
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
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