From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
10 Surprising Lessons From Our First Year at Aha!
August 20, 2019
10 Surprising Lessons From Our First Year at Aha!

Woo-hoo! Time to celebrate. You just reached the one-year mark at your company and things are going great. But no one else seems very excited about your milestone. Your…

How to Craft a Winning Marketing Presentation
August 13, 2019
How to Craft a Winning Marketing Presentation

What is in your marketing plan? I would guess that you have goals, activities, and dates. These are the basic elements of any marketing roadmap. You create a…

Is Your Office Infested With Sharks?
August 12, 2019
Is Your Office Infested With Sharks?

Have you seen the movie? Doooo-doo. Doooo-doo. The first notes of the Jaws theme song are instantly recognizable. Whether or not you have seen the film, the music…

The 5 Best Roadmaps for Product Marketing Managers
August 6, 2019
The 5 Best Roadmaps for Product Marketing Managers

Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…

The Product Manager vs. the Product Marketing Manager
July 30, 2019
The Product Manager vs. the Product Marketing Manager

Companies are most successful when product managers and product marketing managers have a strong working relationship. Find out the key differences between these 2 roles.

The Founder’s Paradox: How Do You Grow Really Fast Without Losing Your Soul
July 29, 2019
The Founder’s Paradox: How Do You Grow Really Fast Without Losing Your Soul

It is a paradox every company founder wants to have — growing super fast without losing who you are and what makes the team special.

Go Inside the Aha! Offices (the Perks May Surprise You)
July 25, 2019
Go Inside the Aha! Offices (the Perks May Surprise You)

Welcome to the office of your dreams. Here you will find your favorite snacks, cozy spots for your pets, and gear to play all the sports you love. Everything is expressly…

5 Signs Your Marketing Team Needs a Roadmap
July 23, 2019
5 Signs Your Marketing Team Needs a Roadmap

Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…

Why You Should Never Say That You Need More Time
July 22, 2019
Why You Should Never Say That You Need More Time

“If only I had more hours in the day.” I bet you have wished for just this — maybe a few hours to finish up a task or 5 more minutes to proofread an email. Tempting,…

7 Tips for Remote Marketing Managers
July 18, 2019
7 Tips for Remote Marketing Managers

What does it take to be a great marketing manager? A strategic mindset. Understanding of the market and the customer. Creativity, yes that too. But there is something…

See more collections

View more