From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
Understanding the Heart of the Customer
October 27, 2020
Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity,…

Why Kindergartners Are More Empathetic Than Product Managers
October 22, 2020
Why Kindergartners Are More Empathetic Than Product Managers

"I think we all have empathy. We may not have enough courage to display it." Maya Angelou said this in an interview, the same year that Aha! was founded. I still find the…

Aha! Launches New Idea Management Software
October 20, 2020
Aha! Launches New Idea Management Software

Aha! Ideas is the best way to crowdsource feedback, engage a community, and develop customer empathy. Read on for a deeper look at the software.

The Problem With Quiet Customers
October 13, 2020
The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their…

Minimum Viable Product vs. Minimum Lovable Product
October 8, 2020
Minimum Viable Product vs. Minimum Lovable Product

Minimum Viable Product (MVP) is cat food. Or at least that is how I described it when I first wrote about what I considered the Minimum Lovable Product (MLP) to be in…

Meet the First Class of Aha! Fellows
October 5, 2020
Meet the First Class of Aha! Fellows

"To make a difference as a product manager and a member in my community." This is how one applicant to the Aha! fellowship program described their career goal. This…

The Founder's Paradox: How to Be Agile and Deliver Major New Product Functionality on Time
September 29, 2020
The Founder's Paradox: How to Be Agile and Deliver Major New Product Functionality on Time

Shirt sizes. Points budgets. Spikes and a formal PMO. I recently received a thoughtful email from a CTO at a major software company after I spoke at an event on building…

Vision vs. mission vs. strategy
September 24, 2020
Vision vs. mission vs. strategy

Every successful company needs a clear vision, mission, and strategy. Read on for a practical look at these 3 concepts and how they can set your company apart.

How Well Do You Really Know Your Customers?
September 22, 2020
How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive…

Aha! Launches New Product Management Fundamentals Class
September 16, 2020
Aha! Launches New Product Management Fundamentals Class

We are excited to announce our Product Management Fundamentals class that is taught online by our product experts through Aha! Academy.

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