From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
Why You Should Never Call Yourself a Guru
February 7, 2020
Why You Should Never Call Yourself a Guru

It is never a good idea to refer to yourself as a guru. Learn how to use honest language and highlight real examples of your strengths instead.

Product Strategy vs. Go-to-Market Strategy
February 4, 2020
Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…

How to Be Bored at Work
January 28, 2020
How to Be Bored at Work

“If you cannot get out of it, get into it.” This is a simple yet powerful saying that I think is particularly applicable to work. Because even if you are passionate about…

The Founder’s Paradox: How Do You Stay Vulnerable When You Achieve Tremendous Success?
January 23, 2020
The Founder’s Paradox: How Do You Stay Vulnerable When You Achieve Tremendous Success?

One of the strongest materials on Earth is also the lightest. I am talking about graphene — an extremely thin sheet of carbon atoms arranged in two dimensions. It is…

Aha! Donates $127,093 to Support Those Most In Need
January 21, 2020
Aha! Donates $127,093 to Support Those Most In Need

In 2020 we gave more than $120,000 to community-based nonprofits through our Aha! Cares program. Learn how our financial commitment supported those in need.

Strategic roadmaps: Vision vs. strategy vs. roadmap
January 14, 2020
Strategic roadmaps: Vision vs. strategy vs. roadmap

Roadmaps are beautiful. But a roadmap is still just a visualization. Learn why you need to have a vision and strategy behind the plan.

Just Launched! — New Workspaces for IT, Project Management, Services, and Business Teams
January 8, 2020
Just Launched! — New Workspaces for IT, Project Management, Services, and Business Teams

We started Aha! in 2013 because we wanted to help companies build what customers love and be happy doing it. Product teams were the beginning, but we quickly discovered…

The Top 10 Most-Loved Products Have This in Common
January 7, 2020
The Top 10 Most-Loved Products Have This in Common

What products do you love? How about one you truly adore? I ask every person who joins Aha! these two questions during onboarding and most people can only come up with a…

Product Manager vs. Product Owner vs. Project Manager
December 18, 2019
Product Manager vs. Product Owner vs. Project Manager

Product managers define the “what,” product owners the “how,” and project managers the “when.” Explore these nuanced product roles.

The Founder’s Paradox: How to Create Good Anxiety
December 17, 2019
The Founder’s Paradox: How to Create Good Anxiety

Any adventure worth taking involves a bit of risk. Because part of the thrill of doing something new is the knowledge that it has not been done before. For a company…

See more collections

View more