From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection904 articles
I think you should ask customers harder questions
April 8, 2025
I think you should ask customers harder questions

Document best practices for product discovery so anyone on the team can approach user and customer interviews with confidence.

Introducing Aha! Discovery — the new way to manage customer interviews
March 27, 2025
Introducing Aha! Discovery — the new way to manage customer interviews

Learn more about the latest tool for product builders — Aha! Discovery. It is the new way to manage customer interviews, uncover key product insights, and link them to…

6 product discovery skills you need right now
March 27, 2025
6 product discovery skills you need right now

Product teams need to have real conviction about the choices they make, which requires deep skill in the following areas: market assessment, competitive position…

The software revolution, part II: AI agents are writing the code
March 10, 2025
The software revolution, part II: AI agents are writing the code

AI is rewriting the rules of software development. Learn how product teams must adapt and why strategic decision-making matters more than ever.

Stop listening and speak first in meetings
February 10, 2025
Stop listening and speak first in meetings

These five tactics will help you gain the confidence to speak up in meetings. Presenting your views strategically helps you raise your visibility at work, build trust…

The secret exec battle behind RTO mandates
January 13, 2025
The secret exec battle behind RTO mandates

If your company has announced an RTO mandate or you sense one percolating, you are likely wondering how you got here. Remote work reversals are management challenges…

I am never too busy for you
December 9, 2024
I am never too busy for you

Super busy? Calendar overload? Brian de Haaff, Aha! co-founder and CEO, shares four questions leaders can use to prioritize the most impactful work and engage deeply…

Who cares what they think of your product plans?
November 4, 2024
Who cares what they think of your product plans?

Product plans are always under pressure, pushed and pulled by internal and external forces. Brian de Haaff reveals how the best product managers make decisions with…

Strategy should not be so hard
October 16, 2024
Strategy should not be so hard

Strategy is not a list of hunches, priorities, or tactics. When people feel that strategy is just too hard, that usually means it has failed — because they were not…

The Minimum Tolerable Process
September 30, 2024
The Minimum Tolerable Process

What is the Minimum Tolerable Process? Many product managers are bogged down in too much process or spinning out from too little. At Aha! we think it is time to approach…

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