Aha! Blog

November 23, 2020

B2B Product Managers vs. B2C Product Managers

"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not…

November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working…

November 4, 2020

Introducing In-App Community Feedback

Collect live in-app feedback with Aha! Ideas while customers are actively using your product so you can better empathize with what they need and why.

November 3, 2020

The Product Manager vs. Product Owner

Product managers adopt a more outward and strategic view while product owners take a more internal and technical approach. Read more about what sets these two positions…

October 28, 2020

Introducing Empathy Sessions

Remember focus groups? In the movies they are always held in a conference room with a white board and a two-way mirror for observing people. But for anyone who has run…