Product planning software for the entire product life cycle

Aha! Roadmaps is a complete product management suite — everything you need to set strategy, build plans, and keep your cross-functional team on schedule. Design the perfect product plan and visualize how to achieve your goals.

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Build brilliant plans, prioritize work, and share product roadmaps with our cloud-based planning software

Manage your product planning process

Product managers decide what to build. Whether you are exploring a product concept or launching a new product, strategic planning is essential. You must conduct market research, identify target customers, and perform competitor analysis to inform your plans.

Purpose-built product planning software gives you a central location to set strategy, build and share roadmaps, and report on plans in real time.

Start planning

Seamlessly share with your product team

Bring your plans to the forefront so everyone can understand what needs to be delivered and when. Team members need visibility into due dates, dependencies, and progress. This can be hard to manage when everyone is working in different tools.

Share product plans and roadmaps in one place. With cloud-based software, you can easily adjust roadmap views to suit different audiences, such as your sales team or even customers.

Share progress

Adjust for each phase of your product life cycle

Product managers work tirelessly to manage successful launches. But your work does not stop there. It is important to gather customer feedback continually and prioritize new features and enhancements post-launch.

Product planning software can help you repeat your success throughout the entire product life cycle. Integrate customer feedback into your planning process, create scorecards to objectively evaluate the value of new features, and help bring more meaning to the team's work.

Prioritize your work

Integrate Aha! Roadmaps with 30+ tools

Frequently asked questions about product plans

What is a product plan?

Product plans outline product goals, the initiatives or high-level themes of work you will focus on, and the features and releases that will bring it all together.

What are the different types of product plans?

Depending on where you are in the product planning process, there are many kinds of product plans. For example, plans can dictate pricing plans, resourcing decisions, and feature prioritization.

Who is involved in product planning?

Product managers own product planning. You also lead the cross-functional team that is responsible for product development. The product team typically includes people from engineering, marketing, support, and sales.

How do I create a product plan?

Start with your product strategy — you have to know where you are going before you can define how to get there. And remember, creating product plans is an ongoing process.

What tools are used to do product planning?

Spreadsheets and static documents can be a good starting point. But purpose-built planning software, such as Aha! Roadmaps, provides product planning frameworks that are dynamic and constantly up-to-date.