Product planning software for product development teams

Aha! Roadmaps is a complete product management solution — everything you need to set strategy, create product plans, build roadmaps, and keep the product team on schedule. Design the perfect product plan and visualize how to achieve your goals.

Get full access to world-class product planning software — no credit card required. Sign up for a free 30-day trial.


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Create brilliant plans, prioritize impactful work, and share strategic roadmaps with our product planning software

Strategic Vision Chart

Manage your product planning strategy

Whether you are launching a new product or enhancing an existing one, strategic planning is essential. You must conduct market research, identify target customers, and perform competitor analysis to inform your product plans.

Purpose-built product planning software like Aha! Roadmaps helps you bring everything together. Capture your strategy and analyze research in one place — so it all can be integrated into your plans.

Start your product plan

Streamline product prioritization

Product teams work tirelessly to manage successful launches. But your work does not stop there — it is important to keep gathering customer feedback and prioritizing valuable new features.

Product planning software can help you build what customers really want. Integrate customer feedback into your product planning process, create scorecards to objectively evaluate the value of new ideas and features, and help bring more meaning to the team's work.

Prioritize your work


Integrate Aha! Roadmaps with 30+ tools

Create a variety of roadmaps

Frequently asked questions about product plans

What is a product plan?

A product plan outlines what you will build, when you will deliver it, and how this will support your product goals and initiatives (the high-level themes of work you will focus on).

How do I create a product plan?

Creating a product plan is a top-down process — starting with defining your vision and goals at the company level, then working your way down through divisions, portfolios, and individual products. After the high-level product planning is done, product teams often create Gantt charts and product roadmaps to visualize the timeline for specific releases.

Who is involved in product planning?

Since product planning starts at the company level, executive involvement is needed to help define the initial vision and strategy. Product managers and other product team leaders help guide the product planning process throughout.

What tools are used to do product planning?

Product managers often start out using spreadsheets and static documents. But purpose-built product planning software like Aha! Roadmaps provides a framework for capturing your strategy, building dynamic Gantt charts, and connecting it all to a shareable roadmap.

Expand your roadmap expertise

The Aha! team has decades of product management experience. And we want to share that knowledge so you can build lovable products and be happy doing it.