Product planning software for the entire product life cycle
Aha! Roadmaps is a complete product management suite — everything you need to set strategy, build plans, and keep your cross-functional team on schedule. Design the perfect product plan and visualize how to achieve your goals.
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Trusted by more than 5,000 companies
Manage your product planning process
Product managers decide what to build. Whether you are exploring a product concept or launching a new product, strategic planning is essential. You must conduct market research, identify target customers, and perform competitor analysis to inform your plans.
Purpose-built product planning software gives you a central location to set strategy, build and share roadmaps, and report on plans in real time.
Adjust for each phase of your product life cycle
Product managers work tirelessly to manage successful launches. But your work does not stop there. It is important to gather customer feedback continually and prioritize new features and enhancements post-launch.
Product planning software can help you repeat your success throughout the entire product life cycle. Integrate customer feedback into your planning process, create scorecards to objectively evaluate the value of new features, and help bring more meaning to the team's work.
Frequently asked questions about product plans
What is a product plan?
Product plans outline product goals, the initiatives or high-level themes of work you will focus on, and the features and releases that will bring it all together.
What are the different types of product plans?
Depending on where you are in the product planning process, there are many kinds of product plans. For example, plans can dictate pricing plans, resourcing decisions, and feature prioritization.
Who is involved in product planning?
Product managers own product planning. You also lead the cross-functional team that is responsible for product development. The product team typically includes people from engineering, marketing, support, and sales.
How do I create a product plan?
Start with your product strategy — you have to know where you are going before you can define how to get there. And remember, creating product plans is an ongoing process.
What tools are used to do product planning?
Spreadsheets and static documents can be a good starting point. But purpose-built planning software, such as Aha! Roadmaps, provides product planning frameworks that are dynamic and constantly up-to-date.
Expand your roadmap expertise
The Aha! team has decades of product management experience. And we want to share that knowledge so you can build lovable products and be happy doing it.
Explore the functionality
Discover why Aha! Roadmaps is the best way to set strategy, prioritize features, and share visual plans.
Grow your career skills
Aha! Academy includes both no-cost and fee-based trainings and certifications to increase your strategic planning knowledge.
Find recent product launches
From enhancements to major new functionality — get caught up with the most recent Aha! Roadmaps updates.
We do not hire salespeople. Our support team is comprised of former product managers — and they respond super fast.
Chosen by product leaders
Our software is consistently ranked as the obvious choice for forward-thinking product organizations.
We ship software updates continuously — with a go-to-market every week based on feedback directly from customers.