Bring clarity to your product development process

Aha! Roadmaps gives you everything you need to plan and deliver new products and improve existing ones. Define a winning product development strategy, collaborate on product plans, and track progress against your roadmap — all in a single tool.

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Take a goal-first approach to your product development process — and feel confident about where the team is headed

Define the business opportunity

Before developing any new product, you need to make sure you understand the market you operate in. Who are your target customers? What unmet needs will your product address? Capture your value proposition, perform competitive analysis, and decide how your product goals align with the business opportunity.

Build strategic business models ->

Create your product roadmap

Your product roadmap lays out what you will deliver, when, and why it matters. Regardless of the product development methodology you follow, a roadmap or product development plan template can help you bring transparency and visibility to your product plans.

Choose from hundreds of unique product roadmap template views in Aha! Roadmaps or create your own custom product development plan template. You can update your roadmap for different audiences and change it to reflect shifting business priorities or customer needs.

Build a product roadmap ->

Collaborate seamlessly

Successful product planning and delivery requires cross-functional help between product management, project management, engineering, and product marketing teams. With a unified tool like Aha! Roadmaps, everyone in the organization can see the planned releases, track dependencies, and monitor progress towards product launches and enhancements.

Work together better ->

Continually improve your product

Great ideas drive continuous improvement. Aha! Roadmaps makes it easy to gather ideas and feedback from customers and teammates, choose which to prioritize, and identify new ways to deliver value. Create a branded ideas portal to discover exactly what your customers want.

Start innovating today ->

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Frequently asked questions about roadmaps

What is new product development (NPD)?

New product development describes the complete process of transforming an idea into a final offering for customers. It often refers to developing a brand new product but is also relevant when improving an existing one.

Why do you need a product development plan?

A product development plan is essential for successfully building and launching offerings that customers love. It allows you to be confident that your work supports the broader company and product goals — so everyone on the team understands the impact of their work and how it will address customer needs.

How do you write a product development plan?

Product managers are typically responsible for creating a product development plan — an overview of what the team will work on, why it matters, and when each phase of work will be completed. This is where a product development plan template can be so useful. It is a tool that helps you capture the product strategy, the releases and features you will build, and when you will deliver new functionality to customers.

What are the stages in a new product development process?

Companies approach the product development process in various ways, depending on the industry, size of the team, and the offering itself. There are typically seven stages of developing new products and preparing to launch them — from coming up with an idea to iterating on your offering.

1. Ideation: collect, analyze, and prioritize ideas

2. Business analysis: evaluate the business opportunity and product/market fit

3. Roadmapping: define the product strategy and plans

4. Technical design and development: build the actual product

5. Testing: perform market or beta testing

6. Go-to-market activities: cross-functional teams work together to launch and market a new product to potential customers

7. Iteration: gather customer feedback to improve upon your offering

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