Customer journey map
Explore the customer experience to build more lovable products
What do people experience when they interact with your company or product? To grow the business, you must first envision each stage of the customer journey. The goal is to develop a holistic understanding of what customers are thinking and feeling at key moments — broadening your empathy and ability to improve the Complete Product Experience.
Capture every touchpoint
You want to deliver a cohesive brand experience at every touchpoint — from the content you write to the interactions with your sales and support teams. Use this template to map out the journey from awareness and consideration to advocacy. Colorful frames and sticky notes help you identify relevant customer actions, insights, and roadblocks.
Gather multiple perspectives
While marketing is typically the first touchpoint, everyone in the organization should be included in the process. Bring in colleagues across marketing, product management, sales, and support to share their perspectives. Tapping into this collective knowledge on a shared whiteboard — asynchronously or in real time — fuels company and product innovation.
Define your destination
Building your customer journey map is just the beginning. Compare the opportunities you identified with existing ideas and requests in your backlog. Promote new ideas directly from your whiteboard into actionable work items in Aha! Roadmaps. As customer needs evolve, revisit the customer journey map to spark ideas for future enhancements.
See more Aha! integrations
The sticky note pack is a digital spin on a classic. Use this template in Aha! Create to add colorful notes to a virtual whiteboard, brainstorm ideas, and share feedback with your team.
Make better tradeoff decisions. Use this prioritization template in Aha! Create to plan work that will create the most value with the least effort.
Consider the other side. Use the pros and cons template in Aha! Create to evaluate the advantages and disadvantages of any approach — for improved clarity and decision-making.
Visualize concepts in a branching layout. The mind map template in Aha! Create gives you a canvas to explore a central topic or question — building outwards to reveal new ideas and relationships.