From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
The 10 building blocks of lovability
April 26, 2017
The 10 building blocks of lovability

Rave reviews are unusual. For good reason. This kind of adulation is only reserved for the truly outstanding. Even artists who refine their craft for years may not be…

How Product Managers Should Not Build a Product
April 25, 2017
How Product Managers Should Not Build a Product

You want to build something great. We all do. And we hope that customers will love our products as much as we do. But too many people cut corners simply because it takes…

Just Launched! — Lovability the Book
April 24, 2017
Just Launched! — Lovability the Book

I hope that you do not hold it against me. But I love my job. And I think you should too. This is why I spent the last year writing words of happiness — words of love. I…

Your Boss Will Love This
April 20, 2017
Your Boss Will Love This

Why do some people work so much harder than others? Some might say they do it because of martyrdom or the pursuit of accolades. But my experience has shown that those who…

Love vs. Despise: A Tale of Two Companies
April 18, 2017
Love vs. Despise: A Tale of Two Companies

It was the best of companies, it was the worst of companies. One built something that the people loved. It poured energy into delighting customers. Eventually, it was…

The Best Cover Letters That CEOs Love to Read
April 13, 2017
The Best Cover Letters That CEOs Love to Read

A well-crafted cover letter is a great way to get noticed. Find out what to include in your cover letter to catch the attention of a CEO.

What Products Do You Love?
April 11, 2017
What Products Do You Love?

Have you ever said “I love you” … to software? Maybe once or twice. One product that has earned my heartfelt devotion is the Strava cycling app. I use it on my…

It Is Time for the Minimum Lovable Product
April 5, 2017
It Is Time for the Minimum Lovable Product

Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. But cat food is created…

“Who Cares? Sammy Got the Money!”
April 4, 2017
“Who Cares? Sammy Got the Money!”

Pushy sales people. Marketing claims that hover somewhere between an overreach and an outright lie. You know the kind of company I am talking about. Sadly, there are too…

Your Co-Worker’s Love
April 3, 2017
Your Co-Worker’s Love

What? Love and business? Yep. It is a concept I explain in Lovability, my new book — it means building a product that customers love and a business where people can do…

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