From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection887 articles
Love vs. Despise: A Tale of Two Companies
April 18, 2017
Love vs. Despise: A Tale of Two Companies

It was the best of companies, it was the worst of companies. One built something that the people loved. It poured energy into delighting customers. Eventually, it was…

The Best Cover Letters That CEOs Love to Read
April 13, 2017
The Best Cover Letters That CEOs Love to Read

A well-crafted cover letter is a great way to get noticed. Find out what to include in your cover letter to catch the attention of a CEO.

What Products Do You Love?
April 11, 2017
What Products Do You Love?

Have you ever said “I love you” … to software? Maybe once or twice. One product that has earned my heartfelt devotion is the Strava cycling app. I use it on my…

It Is Time for the Minimum Lovable Product
April 5, 2017
It Is Time for the Minimum Lovable Product

Would you ever eat a can of cat food? Under the right conditions, perhaps. On a dare or if you were hungry enough with nothing else to reach for. But cat food is created…

“Who Cares? Sammy Got the Money!”
April 4, 2017
“Who Cares? Sammy Got the Money!”

Pushy sales people. Marketing claims that hover somewhere between an overreach and an outright lie. You know the kind of company I am talking about. Sadly, there are too…

Your Co-Worker’s Love
April 3, 2017
Your Co-Worker’s Love

What? Love and business? Yep. It is a concept I explain in Lovability, my new book — it means building a product that customers love and a business where people can do…

Do Not Send a “Funny” Cover Letter Like This One
March 30, 2017
Do Not Send a “Funny” Cover Letter Like This One

“Comedy is not pretty!” That is the title of an old Steve Martin special and I have to agree with the sentiment. When you tell a joke you need to be ready for laughs and…

Love Is the Greatest Predictor of Business Success
March 28, 2017
Love Is the Greatest Predictor of Business Success

I do not believe in luck. I appreciate good fortune, but it is just not reliable enough to call a friend. Luck has no place in business because it is an unpredictable…

I Am Not a Guru (Neither Are You)
March 23, 2017
I Am Not a Guru (Neither Are You)

Do you claim to be a guru on your resume? Find out how this makes hiring managers perceive you and why you should always be truthful.

A Product Manager’s Love Note — It Changed Everything
March 21, 2017
A Product Manager’s Love Note — It Changed Everything

It is not every day that you receive a love note. A person has to think you are pretty special to write a heartfelt message of appreciation and devotion. Who takes the…

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