Product Managers: You Are What You Build
May 1, 2017

Product Managers: You Are What You Build

by Brian de Haaff

If you are like me, the following has happened to you. And if you are lucky, it has only happened once — but that is unlikely.

You are starting a new project, and you want to bring your very best, but you slip up at some point. Maybe you cannot get back on track. You are disappointed. The end result did not meet the greatness of your early ambitions.

As a defense mechanism, you might throw up your arms and say, “Who cares? I was not trying my hardest anyway.” But I bet you still wake up in the middle of the night, mulling over what went wrong. Those feelings linger. Why is that?

Because for product managers, you are what you build. Your work is not just features and enhancements — it is your own thinking, attitude, empathy, and effort. And what your product achieves now is also tied to your future. 

I write about this in my bestselling new book Lovability, which outlines a new human-centric approach to building products and businesses that people love. I also share the story of how we built Aha! — we knew we wanted to create something customers would love.

Your product is a reflection of who you are and what you believe in. It should make you smile with pride when you sit down and ponder what you have created. So ask yourself, “How can I be proud of what I am building?”

I realize this is a big question. Start by examining your:

Values
Your values are the foundation of your work, and they should guide every decision you make. So, what do you stand for? What will you always do and never do? What do you want to be remembered for? These answers will help you to make the right choices — rather than what is simply convenient or easy.

Passion
This is what fuels your work, pushing you to be better and better each day. You should be passionate about delivering your customers a valuable product. Because when you are driven by passion — a desire to do meaningful work — you are interested and invested. You will keep working on a problem until you solve it.

Character
Your character is revealed by what you say and do. Without a strong sense of character, you may say “yes” to decisions that are not right for your product (and ultimately your team and customers). You need to keep focused on what is best for the product, the customer, and the team — ignoring anything that might get you off track.

Team
About those teammates: Do their values, passion, and character align with yours? Maybe they could use a boost in drive or purpose. That is okay — you can take the lead as a positive example. The best product managers lead by example, inspiring others to bring their best to each day. But to feel good about what you build, you need common goals with your teammates.

When you work with conviction and heart, it is possible to build a product that solves problems, adds value, and creates lasting relationships with customers. It is possible to show your best through the products you build.   

So, yes, you are what you build. And if you are like me, you want to build what customers really love. You want to do something that matters and to feel good about what you help create.

Do you agree? Does your product define you?

Brian de Haaff

About Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 roadmap software — and the author of the bestseller Lovability. Brian writes and speaks about product and company growth and the adventure of living a meaningful life.

Follow Brian

Follow Aha!

Related articles

The Best Cover Letters That CEOs Love to Read
April 13, 2017

The Best Cover Letters That CEOs Love to Read

You are probably familiar with the “elevator pitch.” You know, the one-minute speech every seasoned salesperson has memorized to deliver at a moment’s notice. It may be a cliche,…

Stop Being so Fixated on Your Next Job Title
April 2, 2019

Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who actually have.…

Hey Boss: Stop Being My Timekeeper
August 8, 2017

Hey Boss: Stop Being My Timekeeper

“Let’s get it done ASAP.” How many times have you heard this from your boss? Maybe it was an urgent phone call or an email flagged as “high priority.” The pressure of a countdown.…

See why more than 400,000 users trust Aha! to build products customers love

Start your free 30-day trial

© 2020 Aha! Labs Inc.All rights reserved