Just Launched! — Lovability the Book
April 24, 2017

Just Launched! — Lovability the Book

by Brian de Haaff

I hope that you do not hold it against me. But I love my job. And I think you should too. This is why I spent the last year writing words of happiness — words of love. I wrote them for me and you. Roughly 64,000 words laid out over 236 pages in a book. It is called Lovability. It launched today and I am humbled that it is already an Amazon bestseller.

If you are interested in building a product or company that people love, you will find value in the pages of Lovability. But I must make another confession. Yes, I wrote the book because I thought I had a compelling story to tell — the Aha! story. And I wrote it with a special audience in mind.

Product managers — you should be happy. Really, you should be the happiest people on Earth.

It makes sense that I feel so strongly about product managers when you think about this job I love — leading the world’s #1 product roadmap software. We are one of the fastest-growing companies in the U.S. and we do our best to explain why in the pages of Lovability.

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Yes, some of our ideas are radical in Silicon Valley today (which ironically is a place that I adore). But our contrarian ideas work:

  • No growth-at-all-costs.

  • No venture funding.

  • No hype.

  • No salespeople.

  • No offices.

Before I got started writing the book, I interviewed well-known startup founders, product managers, and CEOs at hundreds of name-brand organizations. All of their stories reinforced what my co-founder Dr. Chris Waters and I have discovered about building products and companies ourselves.

Love is the surprising emotion that you can no longer afford to ignore.

You might think that love is a soft and squishy thing. Many would say love and business make an odd couple. I would have agreed in the past but no longer. That is because more than 2,500 people have told us that they love us since 2013. Weird, right? But customer love is a metric we now track at Aha! because it’s real.

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The image above is just one of the many tools for building lovable products you will find in the book.

Of course, ink, paper, and glue alone do not make a book. It is only realized when readers crack open the spine (or power on the e-reader) and transform those printed words into feeling and action.

So, now you get to decide what we got right (and what we got wrong) about building products and companies that people truly adore.

We are fortunate that people like the book so much that Amazon just named Lovability a #1 bestseller and significantly discounted the cover price. (And if you do not like Amazon, you can find the book at most online retailers and even old-fashioned bookstores too.)

Our publisher has already had to print more copies, which we were excited to hear. If you have been seeking a thought-provoking and even controversial read on how to build products and companies, Lovability might be the book you have been looking for.

What do you think about this love-forward approach?

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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