13 Product and Marketing Experts Reveal Their Secrets to a Winning Launch Plan
It was your last great product launch. Maybe you would even call it “brilliant.” I can bet I know why it went so well — all the pieces came together seamlessly. And so…
From Brian
Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!
Collection889 articles
Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
How Our Company Saves $1,200,000 a Year and Pays Profit Sharing Instead
Profit sharing is not common in most privately held tech companies. Why? Well, it is pretty simple. For starters, most of these companies are not making any profit. (It…
Product Management Takes Courage
Job descriptions represent an ideal. I have often wondered how people might rewrite the description of their own role — with brutal honesty.
Get Hired at Aha! — And Then Expect This
The first day of work can feel a lot like the first day of school. You are filled with excitement — ready to take on a new challenge and meet new people. But if you are…
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and…
