Leadership

Set a clear strategy for company and product success so you stay grounded in what you want to achieve. Find practical advice on goal-setting, cross-functional planning, prioritization, and leadership.

Collection195 articles
Use Case vs. User Story
November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working…

The Product Manager vs. Product Owner
November 3, 2020

The Product Manager vs. Product Owner

Product managers adopt a more outward and strategic view while product owners take a more internal and technical approach. Read more about what sets these two positions…

Understanding the voice of the customer
October 27, 2020

Understanding the voice of the customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity…

The Problem With Quiet Customers
October 13, 2020

The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their…

Minimum Viable Product vs. Minimum Lovable Product
October 8, 2020

Minimum Viable Product vs. Minimum Lovable Product

Minimum Viable Product (MVP) is cat food. Or at least that is how I described it when I first wrote about what I considered the Minimum Lovable Product (MLP) to be in…

The Founder's Paradox: How to Be Agile and Deliver Major New Product Functionality on Time
September 29, 2020

The Founder's Paradox: How to Be Agile and Deliver Major New Product Functionality on Time

Shirt sizes. Points budgets. Spikes and a formal PMO. I recently received a thoughtful email from a CTO at a major software company after I spoke at an event on building…

Vision vs. mission vs. strategy
September 24, 2020

Vision vs. mission vs. strategy

Every successful company needs a clear vision, mission, and strategy. Read on for a practical look at these 3 concepts and how they can set your company apart.

How Well Do You Really Know Your Customers?
September 22, 2020

How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share…

Sales Teams vs. Customer Success Teams
September 8, 2020

Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue.…

15 Elements of a Brilliant Business Strategy
September 1, 2020

15 Elements of a Brilliant Business Strategy

“The essence of strategy is choosing what not to do.” This is a quote from business strategist Michael Porter. His name might be familiar to you — he created Porter's…

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