April 14, 2020
Roadmaps
Roadmaps make strategy work. You can define both the "what" and "when" of your plans. Learn how to create winning plans from the company that changed roadmapping forever.
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June 11, 2020
Business Roadmaps vs. Product Roadmaps
Roadmaps make strategy work. This is particularly true at the business level. Roadmaps are useful for visualizing the plan for how the organization as a whole will achieve the company's longer-term vision. Business roadmaps also have a unique relationship with product roadmaps — one that is important for both executive and product teams to understand.
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April 27, 2020
5 Signs You Need an IT Roadmap
Be more agile. Create better user experiences. Plan for today’s technical needs and the future unknown. Most IT teams are struggling with this juxtaposition. Addressing day-to-day…
April 14, 2020
The 6 Principles of Strategic Product Roadmapping
Strategy is not optional. I wrote this just a few weeks ago in a blog post about recent world events. The context was how to make clear decisions when the future is cloudy. I…
March 2, 2020
Agile vs. Roadmaps
Have you ever tried to follow a complicated recipe? Exotic ingredients, specialty cookware, and professional techniques — it takes more than instructions to cook a delicious meal.…
February 24, 2020
Roadmaps Make Strategy Work
Putting strategy into action can be difficult. That is because too many teams jump straight to the “how” before they agree on the “why” and the “what.” Typically this leap happens…
January 14, 2020
Vision vs. Strategy vs. Roadmap
Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get…
August 6, 2019
The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the product to…
July 23, 2019
5 Signs Your Marketing Team Needs a Roadmap
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
July 9, 2019
How to Create a Digital Advertising Roadmap
Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994. The…
June 25, 2019
How to Build an Agile Content Marketing Roadmap
Marketing teams are falling in love. The object of affection? Agile workflows. A recent study found that 37 percent of marketers have already implemented some form of the methodology. And I can see the appeal. Agile marketing encourages rapid iteration and constant improvement. It is especially attractive to content teams since these folks are continually under pressure to publish, publish, publish.
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