June 18, 2019
6 Steps to Develop a Super Go-to-Market Roadmap
All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.
Product Team
You can build a product team that moves super fast while delivering exceptional experiences to customers. Learn how to create a winning product development strategy — whether you build, market, sell, or support your product.
June 11, 2019
How to Create an Integrated Marketing Roadmap
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…
June 4, 2019
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap
Are product roadmaps and marketing roadmaps the same? Follow this breakdown to learn the differences between product roadmaps and marketing roadmaps.
August 23, 2018
How Should I Present My Roadmap to the Executive Team?
Have you ever given a roadmap presentation that felt more like an interrogation? Learn how to effectively present your product roadmap to the executive team.
July 30, 2018
16 Roadmap Templates for Product Managers
A dozen answers for a dozen different people. (All before lunch.) Yep — this is the life of a product manager. You are all-knowing for all things product. Everyone from…
May 22, 2018
Why You Need a Strategic IT Roadmap
“IT manages technology and projects — not customer experiences.” Have you heard this before? Not lately, I hope. Most companies are taking on major initiatives to focus…
May 10, 2018
How to Build a Digital Transformation Roadmap
There is a specific type of person who gets excited about looking ahead — far ahead. The type of person who enjoys challenging what is known to be true today. Big…