Product Team

You can build a product team that moves super fast while delivering exceptional experiences to customers. Learn how to create a winning product development strategy — whether you build, market, sell, or support your product.

June 11, 2019

How to Create an Integrated Marketing Roadmap

Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…

June 4, 2019

The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…

July 30, 2018

16 Roadmap Templates for Product Managers

A dozen answers for a dozen different people. (All before lunch.) Yep — this is the life of a product manager. You are all-knowing for all things product. Everyone from…

May 22, 2018

Why You Need a Strategic IT Roadmap

“IT manages technology and projects — not customer experiences.” Have you heard this before? Not lately, I hope. Most companies are taking on major initiatives to focus…