Aha! updates

We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.

Just Launched! — Introducing Custom Equations in Aha! Reports
March 13, 2019
Just Launched! — Introducing Custom Equations in Aha! Reports

Are we on track to meet our revenue goals? Are the target dates realistic? What is the cost per lead? These are not simple questions. To truly provide meaningful answers,…

Just Launched! — Create More Visual Buyer and User Personas
March 6, 2019
Just Launched! — Create More Visual Buyer and User Personas

Sherlock Holmes, Jane Eyre, and Winnie-the-Pooh have something in common. These are all characters you can vividly picture in your mind. Now think about your customers.…

Just Launched! — Keep Features in Sync as They Move Across Projects in Jira or Rally
February 27, 2019
Just Launched! — Keep Features in Sync as They Move Across Projects in Jira or Rally

Thousands of product teams rely on our integrations with Jira and Rally to build product and track engineering progress. We just created a better way to keep records in…

Just Launched! — Introducing the Aha! Collaborative Text Editor
February 20, 2019
Just Launched! — Introducing the Aha! Collaborative Text Editor

The most common input in Aha! is text. Think about it — you use the text editor constantly. From capturing notes to adding descriptions for upcoming work, you spend a lot…

My Name Is Mark Crowe — This Is Why I Joined Aha!
February 15, 2019
My Name Is Mark Crowe — This Is Why I Joined Aha!

I grew up in paradise on the island of Maui. I was surrounded by natural wonders and many different cultures. But early on, I realized how important it would be to get…

Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics
February 13, 2019
Just Launched! — Enhanced Aha! for Marketing Integration With Google Analytics

Great marketing requires strategic direction, coordinated schedules, and measurable results. But choosing which activities to pursue can be confusing when you have so…

My Name Is Michel Billard — This Is Why I Joined Aha!
February 8, 2019
My Name Is Michel Billard — This Is Why I Joined Aha!

It is amazing what you can do with a couple lines of code. I learned this as a teenager when I started playing around with basic HTML on our family computer. I must have…

Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments
February 6, 2019
Just Launched! — Set Budgets and Track the ROI of Your Roadmap Investments

You love to build and market products. Do you also love setting budgets, tracking investments, and projecting use and revenue? Maybe, maybe not. But this is part of the…