Why Marketing Does Not Understand the Product
Dear Marketing, <p>You are the website content king, demand generator, social media maven, event execution guru and big messaging honcho. You can deliver an email…
Aha! Blog
You Don't Work for the Money
I grew up in Los Angeles where there were good looking people, fancy cars, and big houses. And it cost a bundle to look your best and buy the “good things” in life. I…
Your Startup And the "Why" Driven Product Roadmap
Building a great product is hard, but it should not be excruciating. And marketing, selling, and supporting a product with potential should be a joy too. That is why…
My LinkedIn "Open Network" Epiphany
There are “open marriages” and “open doors” and this is the story of an “open network.” It’s not about the networks that send bits back and forth — but the ones used for…
Dear Manager: When An Employee Fails It's Your Fault
No matter how flat organizations are today they still have structure and with structure comes power — and often the abuse of it. I have wanted to take this topic on for…
Run, Don't Walk To Your Next Product Management Job
If you ever spent time around a pool as a kid — someone yelled at you “walk don’t run!” I was reminded of that yesterday while on vacation in Kauai, Hawaii. I watched kid…
You're Agile — But You Still Need a Product Roadmap
Agile software development is effective, but it is not designed for setting strategy and product direction. Learn how to be a strategy-drivien agile team.
When It’s Time to Walk Away
If you are reading this — you probably are not the type of person to give up easily. Either am I. You are ambitious and skilled and continue to push forward regardless of…
5 Steps to Get a Product Marketing Job at a Startup
I keep finding myself telling people that marketing has profoundly changed. In the last few days, I have told the same story at a fundraiser to an attorney, at a soccer…
Manage Tasks, Assign Features, and Track the Product Team's Work
A product manager is nothing without a strong product team and capable engineers. You may have the greatest product strategy and visual roadmap ever crafted — but if you…
