Aha! Discovery | Connect customer quotes and learnings to your roadmap

Transcript

Hi, this is Chelsea from Aha! Let's say you just finished analyzing a great customer interview, and you are brimming with insights. Now what? Let me show you how you can use Aha! Discovery to connect those insights directly to your product roadmap.

Let's say we're conducting customer research for an initiative within our fictitious fitness app, Fredwin Cycling. I've already uploaded several customer interviews into Aha! Discovery. Let's hop into a conversation between Erik and Kathryn. So this transcript has already been analyzed. We've surfaced the summary, identified key learnings, and even pulled out quotes. You can do this work using our built-in AI assistant, or you can manually highlight text as well.

Now for the fun part, linking this kind of information, either your manual quote or key learnings generated by AI, directly to records within Aha! Roadmaps. So I've highlighted this quote. "I really like exploring new routes, especially ones with super challenging climbs."

Do you see this record link right here? This is going to allow me to link that quote to any existing idea, feature, or initiative. In this case, I'm going to connect it to an idea, find hilly routes. Now, when I click into that idea and into the research tab, this quote is nested directly underneath.

So when someone asks why this idea is a priority, I can point directly to what a customer said. No second guessing. Now you can capture the voice of the customer and tie it back to the work that matters most any time. I hope you check it out.