From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection907 articles
How to Build an Effective Idea Management Process
December 8, 2020

How to Build an Effective Idea Management Process

Ideas can drown you. Suggestions come from teammates and sometimes directly from customers. And you have your own running list of what to do next. Taken in aggregate…

19 Questions All Curious Product Managers Ask
December 1, 2020

19 Questions All Curious Product Managers Ask

"I spend two-thirds of the time thinking about what people want to hear and one-third thinking about what I want to say." You might think this is a quote from a…

B2B Product Managers vs. B2C Product Managers
November 23, 2020

B2B Product Managers vs. B2C Product Managers

"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not…

Use Case vs. User Story
November 12, 2020

Use Case vs. User Story

Scrum. Kanban. Points. From the manifesto to the frameworks, agile can be like learning a new language. Especially if you are a new product manager or developer working…

Aha! Welcomes Industry Leaders to New Partner Program
November 9, 2020

Aha! Welcomes Industry Leaders to New Partner Program

Read our announcement on the Aha! Partner program, which gives customers access to industry leaders. Learn more about our partners and their services.

The Product Manager vs. Product Owner
November 3, 2020

The Product Manager vs. Product Owner

Product managers adopt a more outward and strategic view while product owners take a more internal and technical approach. Read more about what sets these two positions…

Understanding the voice of the customer
October 27, 2020

Understanding the voice of the customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity…

Why Kindergartners Are More Empathetic Than Product Managers
October 22, 2020

Why Kindergartners Are More Empathetic Than Product Managers

"I think we all have empathy. We may not have enough courage to display it." Maya Angelou said this in an interview, the same year that Aha! was founded. I still find…

Aha! Launches New Idea Management Software
October 20, 2020

Aha! Launches New Idea Management Software

Aha! Ideas is the best way to crowdsource feedback, engage a community, and develop customer empathy. Read on for a deeper look at the software.

The Problem With Quiet Customers
October 13, 2020

The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their…

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