How To Be Transparent and Withhold Information
June 27, 2022

How To Be Transparent and Withhold Information

by Brian de Haaff

I love wild water. Fortunately I live in California, home to some of the wildest. A number of years ago I whitewater rafted the Class V Cherry Creek with a guide. And recently I learned about Smith River, one of the world’s cleanest undammed rivers. The pristine rapids flow for 25 miles — starting in the Klamath Mountains, running through redwood forests, and ending at the Pacific Ocean. The river’s sparkling turquoise color is almost unreal. Sunlight cuts through the crystal waters and reflects the blue-green hues of the serpentine riverbed.

Transparency is powerful. When something is clear enough, what is reflected back can create incredible beauty.

The idea of transparency in the workplace has been a watchword since the 1990s. I think a lot of it had to do with shifting cultural mores and increasing access to information as technology rapidly advanced. It simply was not possible to continue cloaked corporate dealings. People demanded to know how the business was performing, what decisions were being made, and how their work fit in. Fast forward 30 years and today you can find plenty of studies where folks rank transparency as one of the most important traits they look for in an employer.

But what does it really mean to be transparent at work? To me it means that information is shared with openness and honesty — people can understand and trust what you say. When Chris and I were first documenting what would become The Responsive Method (our framework for success), we put “transparent” as one of the tenets. And we hold true to it today. We discuss company performance weekly, encourage bidirectional feedback, and make strategic plans available to everyone on the team. But some things must remain confidential.

Transparency in the workplace does not mean sharing everything all the time. There are times when you cannot or should not divulge information.

It might be inappropriate, unethical, or simply unadvisable to disclose certain information. You should not knowingly share details about one customer with another. Or talk about a colleague's medical situation when they asked you to keep it private. The larger a company grows, the more everyone has to think about what is communicated, how, and why.

Too much transparency can create confusion. A business is ever-changing — announcing every minor up and down will leave the team with whiplash. Too little transparency can create distrust. People will start to wonder why information is shrouded in secrecy. Teammates who are left guessing will eventually fill in the blanks with their own assumptions.

There are situations when less is better. Yet it is still possible to always be transparent — even when you cannot say everything. Here is how I approach it:

Be truthful

Never lie. Not even a little. Sometimes people try to alter the facts to soften the blow of bad news. A CEO I once worked with did this when talking to the board about sales velocity for any given month, pumping up opportunities that were not really there. Even with good intentions, dishonesty eliminates any chance of being trusted by others.

Be consistent

Trust is earned. It comes when people know that they can rely on you to honor your principles and operate in a predictable manner. Set a precedent for what information the team can reasonably expect to know or learn more about. For example, I do not think it is appropriate to broadcast performance reviews or compare people to their peers.

Be respectful

Respect goes both ways. People recognize those who behave in a genuine and caring manner. Model the honesty you want from others. Ask for feedback and internalize how you can improve. Recognize that your words can deeply impact people. How you say something can affect the quality of your working relationships.

Be conscientious

There are no takebacks. Once the word is out, it is out. So think about the consequences of what you say. Take a moment to consider whether you should speak and why. Not every inquiry needs an immediate answer, but all deserve a quick response — even if it is that you need to think more and get back to the person.

You can always be transparent. It is not just about what you say in a given moment but how you behave overall.

If you have that foundation of honesty, consistency, respect, and care then people will trust that you tell the truth. Integrity is at the core of transparency. In a healthy organization, everyone acts with openness. But knowing what to reveal and what to withhold is a great responsibility. When a collective group can find the right balance everyone can be more productive and focus on getting work done.

Read more of The Founder’s Paradox.

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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