From our CEO

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection881 articles
What to do when layoffs hit your tech company
June 28, 2022
What to do when layoffs hit your tech company

The current round of tech layoffs are incredibly painful to watch and even worse to experience — but this is also an opportunity to reach for something better. Learn how…

How To Be Transparent and Withhold Information
June 27, 2022
How To Be Transparent and Withhold Information

The larger a company grows, the more leaders have to think about how and what they say. Too much transparency can create confusion. Too little transparency can create…

7 Tips For Reviewing Every Customer Idea — In 24 Hours
June 23, 2022
7 Tips For Reviewing Every Customer Idea — In 24 Hours

Learn how the Aha! team responds to every single idea from customers — using automation, our product value scorecard, and thoughtful customer communication. Try these…

Join Aha! as a Product Success Associate — Apply Now
June 21, 2022
Join Aha! as a Product Success Associate — Apply Now

Learn about the Aha! Product Success Associate Program. Apply now to a full-time role and grow your career at a very different type of high-growth SaaS company.

Simplicity vs. Complexity in Product Development
June 6, 2022
Simplicity vs. Complexity in Product Development

In our quest to create exceptional customer experiences, we can end up over-engineering products. This is because our brains instinctively view complex solutions as…

Why Do We Tolerate Mediocre Work?
June 3, 2022
Why Do We Tolerate Mediocre Work?

Discover how to do better work and contribute to an environment where excellence thrives.

From whiteboards to your roadmap: The missing link
May 31, 2022
From whiteboards to your roadmap: The missing link

Product success hinges on the ability to gain unique customer insights, articulate raw concepts, and convert those early ideas into actionable roadmaps. These guiding…

10 Pros and Cons of Bootstrapping
May 23, 2022
10 Pros and Cons of Bootstrapping

Bootstrapping is more than how a business is funded. It is a mindset. But it is not for everyone. There are real pros and cons to being bootstrapped — you work hard, you…

The One Metric Every Product Team Should Track (Yet Few Do)
May 17, 2022
The One Metric Every Product Team Should Track (Yet Few Do)

What product managers choose to prioritize today has a real impact on your customer’s happiness, the longevity of your product, and the future of your company. But how do…

The Damage of FOMO to Your Success
May 9, 2022
The Damage of FOMO to Your Success

The fear of missing out is very real for many startup leaders. You become hypersensitive to what might happen if you are not involved in a project or trade show or…

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