From Brian

Uncensored advice about product development and building a high-growth software company from Brian de Haaff, co-founder and CEO at Aha!

Collection889 articles
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing
April 16, 2019
Roadmap.com Survey Shows Product Managers Struggle With Strategy and Marketing

Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…

5 Signs You Lack an Integrated Marketing Plan
April 15, 2019
5 Signs You Lack an Integrated Marketing Plan

Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…

Marketing Strategy vs. Sales Strategy
April 11, 2019
Marketing Strategy vs. Sales Strategy

Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.

The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged
April 9, 2019
The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged

I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were…

This Is Why Brilliant Marketing Teams Never Lie
April 8, 2019
This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity,…

Stop Being so Fixated on Your Next Job Title
April 2, 2019
Stop Being so Fixated on Your Next Job Title

Have you ever quit a job because you did not get the promotion or title change that you wanted? I considered doing so myself in the past and know a few people who…

The Founder’s Paradox: How Do You Celebrate the Now When Your Job Is About the Future?