The VP of Marketing vs. the VP of Sales
The VP of marketing and VP of sales both need a clear vision. Find out what these two leaders can accomplish when they are in sync on strategy.
Contradictions
One of these things is not like the other. Learn the differences between core product management roles and key concepts.
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Marketing Strategy vs. Sales Strategy
Marketing strategies define goals and promote brand awareness. Sales strategies focus on converting prospects into customers.
The Marketing Plan vs. The Launch Plan
A marketing plan and launch plan each have a distinct use. Learn how the purpose, initiatives, audience, and timeline compare for both types of plans.
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it…
Marketing Strategy vs. Marketing Plan — What Is the Difference?
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…
Marketing strategy vs. go-to-market strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a…
