Customize the Ideas overview page to match how you work
The Ideas overview page is now a powerful dashboard. Add panels and adjust the layout to match how your team reviews customer feedback.
Aha! updates
We are a very different type of software company. Discover our newest product enhancements and explore behind-the-scenes company stories.
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Introducing Aha! Builder — the fastest way to create trusted business applications
Aha! Builder lets product managers create internal business applications using AI — without writing code. Build tools for partners, sales, and operations with strategic…
Use the Aha! AI assistant to draft strategic models, positioning, and personas
Draft and refine product strategy faster with the AI assistant in Aha! Roadmaps. Create business models, positioning, competitors, and personas using guided prompts.
Most popular new Aha! features launched in Q4 2025
Explore the top features we launched in Q4 2025 — across Aha! Roadmaps, Discovery, Ideas, Whiteboards, Knowledge, Teamwork, and Develop.
Capture product feedback in Aha! Ideas with the new Chrome extension
Capture feedback from any webpage with the new Aha! Ideas Chrome extension. Highlight text or enter notes and send ideas directly to your portal.
6 new ways to style tables in the Aha! text editor
Format and maintain tables faster in Aha! software with new capabilities for clear, easy‑to‑scan documentation.
Expand customer feedback collection from sales and support tools
Collect data from any sales or support tool (such as Freshdesk, HubSpot, or Gainsight) with feedback webhooks in Aha! Ideas. Use AI to detect product requests and log…
6 new formatting options in the Aha! text editor
Explore new formatting options in the Aha! text editor that make product docs easier to create and understand.
Store all your customer research in Aha! Discovery
Store and analyze every research file in Aha! Discovery. Bring surveys, tests, and documents together and turn customer evidence into clear product insights.
Analyze Gong transcripts for product insights with Aha! Discovery
Bring Gong transcripts into Aha! Discovery to include sales calls alongside customer research — and keep your roadmap grounded in real feedback.
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