Product Manager vs. Product Owner vs. Project Manager
Product managers define the “what,” product owners the “how,” and project managers the “when.” Explore these nuanced product roles.
Product team
You can build a product team that moves super fast while delivering exceptional experiences to customers. Learn how to create a winning product development strategy — whether you build, market, sell, or support your product.
The 5 Best Roadmaps for Product Marketing Managers
Being a product marketing manager is not easy. I know this because I was one early in my career. It is hard and important work. You need to communicate the value of the…
5 Signs Your Marketing Team Needs a Roadmap
Increase conversions. Decrease acquisition cost. This is the constant push-pull for marketing teams. How do you grow the number of people who engage with your ads, while…
How to Create a Digital Advertising Roadmap
Grab some candles and put on your party hat. There is a birthday to celebrate. The banner ad turns 25 this year — the first online ad went live on hotwired.com in 1994.…
How to Build an Agile Content Marketing Roadmap
An agile roadmap could be the tool your content marketing team needs. Follow these guidelines on how to build an agile content marketing roadmap.
6 Steps to Develop a Super Go-to-Market Roadmap
All product marketing managers are superheroes. Trust your planning superpowers and follow these six steps for a great go-to-market roadmap.
How to Create an Integrated Marketing Roadmap
Personas. Buyer journey. Omni-channel strategy. If you work in marketing, you have likely heard these buzzwords in the last few years. And you most definitely sat through…
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then…
