The world’s #1
Trusted by more than 250,000 product teams
We rely on Aha! every day to inform our decisions, report on progress, and facilitate conversations. It is fundamental to the way we manage and communicate our plans.Michael Morris, Director of Global Product Management, Experian
Aha! is a game changer. It brings a new level of transparency and collaboration that is critical to help us transform our organization and deliver new digital customer experiences.Anne Walsh, Customer Experience Manager, AAA
Aha! tickles my PM cortex. I know nothing is falling through the cracks and can spend more time doing what I love — dreaming up and building exciting new features.Steven Kaplan, Senior Product Manager, LinkedIn
For awesome product management
Define your vision to create a view of the future. Set your strategic goals and initiatives to make it clear what you are aiming for and define the work that really matters.
Describe exactly what your customers want. Optimize your backlog to create the greatest business value — score each user story and see how it ranks against your strategy.
Build beautiful roadmaps and share your detailed plans. Choose from six visual roadmapping templates — because what you roadmap today is what you build tomorrow.
For marketing greatness
Plan ahead for market success. Coordinate your marketing activities across teams like product, digital, and content so you can see all your programs and campaigns in one place.
Describe all the work. Then, get everyone going by assigning to-dos, collaborating on the deliverables, tracking dependencies, and streamlining your approval process.
Set performance targets and report on the impact of your work. Improve program effectiveness, track and share the ROI of key campaigns, and share the results.
Aha! + your favorite tools
Aha! integrates with many development, collaboration, sales, and support tools — including Google Analytics, Jira, Microsoft Azure DevOps, Microsoft Teams, Rally, Salesforce, Slack, and Zendesk.