Go from product discovery to delivery
Capture feedback, create roadmaps, and coordinate development to bring your strategy to life
Trusted by 1,000,000+ product builders
Use the world's #1 product development software
A complete suite of tools to build what customers value
Create a visual roadmap
Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want.
Jump-start product discovery
Create a research center to manage customer interviews, uncover learnings, and link insights to plans.
Capture customer feedback
Streamline idea management — collect user requests, track voting trends, and prioritize what drives revenue.
Explore new concepts
Brainstorm innovative solutions, define user flows, and collaborate on early plans to gain stakeholder alignment.
Centralize product information
Set up self-serve knowledge bases to share product documents with colleagues and customers from a central place.
Connect product and engineering
View the roadmap, optimize workload, and streamline your delivery — to ship more and be happier.
Dare to deliver
planning efficiency gains
“Aha! transformed the way we work — from capturing customer ideas to sharing product roadmaps.”
hours saved annually
“We save at least 10 hours a week [that was] previously spent manually updating presentations and spreadsheets."
less time tracking status
“Aha! provides a real-time ‘State of the Union’ of everything we need to know about our product portfolio.”
teams aligned on strategy
“Aha! empowers product managers to make decisions with confidence and easily communicate our plans."
consolidation of product tools
“We are far more empathetic to our customers’ needs. Aha! helps us crystalize their real pain points.”
faster reporting
“Our team now works together in one system — giving us unparalleled visibility into what’s happening.”
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
The leader in product development software
Resources for product teams
Advice, product updates, and resources to help you be your best
Introducing Aha! Discovery
The new way to manage customer interviews, uncover product insights, and link them to your roadmap
6 product discovery skills you need
Only customers pay for what you build — so uncovering their needs is essential.
AI agents are writing the code
AI is reshaping software development. Product teams must adapt and make smarter, more strategic decisions.
Export your roadmaps to a whiteboard
Share early plans, gather feedback, and explore different scenarios with your team.
Throw the confetti!
Celebrate your product wins in Aha! software with virtual confetti.
4 steps PMs use to decide what to build next
You cannot build everything. Prioritize strategy, customer value, and effort to decide what matters.
