Just Launched! — Track Feature Requests by Customer
August 24, 2016

Just Launched! — Track Feature Requests by Customer

by Keith Brown

Where did your last three great product ideas come from? There is a good chance at least one of them was inspired by a customer. Customer ideas help you shape and build your products. And to ensure that you are making the right roadmap decisions, it is important to understand who is providing the feedback. And we both know that your biggest customers want to know how their requested features will be added.

Using our idea management software, it has always been possible to track feature requests from individuals. Today, we take it one step further. You can now quickly view and report on requests by company.

The introduction of filtering customer ideas by email domain allows you to see all ideas that have been submitted or voted on by individuals in that company. Uncovering and identifying feature requests at the company level makes it possible for you to see the bigger picture behind requests across that customer. This enables you to make more informed decisions on what features to prioritize on your roadmap and respond to inquisitive customers.

Even better, if you already have an ideas portal no additional configuration is required to leverage this new information. If you do not have one, it is easy to set one up in a few minutes. Here is how to get started.

Capture ideas
Ideas portals make it easy to capture and manage thousands of ideas and requests. You can customize the look and feel of the ideas portal, as well as the language that is used and the email notifications that your users receive.

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Custom Aha! ideas portals look and feel like your brand.

Track ideas by key customers
Now with the ability to filter ideas by creator or voter email domain, it is easy to see what your most valuable customers are asking for. You can filter by one customer domain or use the filter to group similar customers for a cohort analysis.

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Filter ideas by the voter’s email domain to see which new features your top customers are most interested in.

Generate and share reports
The new filtering capabilities will reveal insights about your customers and their needs. Generate reports for your account management teams to help them understand customer activity and sentiment. You can even save filtered report views for quick access at a later date or to share with your team.

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Filter ideas by the creators’ and voters’ domains to identify contributors within each company.

Visualize feedback by company
Aha! turns data into powerful visualizations. Do you have a customer who wants an update on their feature requests? Generate reports and charts filtered by email domain to share customer specific status updates via Aha! Notebooks with your account management team.

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Create company-specific status charts to track ideas across a single customer.

Promote the best ideas
With a greater understanding of who is behind each request, you and your product team have even more data at your fingertips. This allows you to quickly prioritize and promote the features that are going to have the biggest impact on your most important customers. Ideas become features in Aha! instantly when you promote them.

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Prioritize ideas your top customers are most interested in and promote them to features when you are ready to start work.

We continue to make improvements to the way product teams track and manage ideas. Now you are even better equipped with the information you need to promote the most impactful features onto your roadmap.

Signup for a free Aha! trial — be happy
Tracking feature requests is available to all Aha! customers. If you are not already an Aha! customer, you may want to sign up for a free 30 day trial of Aha! now to see why over 50,000 users trust Aha! to set product strategy, create visual roadmaps, and prioritize releases and features.

Keith Brown

About Keith Brown

Keith was a VP of Marketing at Aha! — the world’s #1 roadmap software.

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