Find active users to join your next research study via an in-app recruiting widget in Aha! Discovery.
Recruit active users of your software for your next research study
Regular user research fuels continuous product discovery. And ongoing product discovery conversations with customers are what help you build lovable products. The key is finding the right people to talk to. If you are researching a particular workflow, for example, you want to hear from customers who actually use it. Today, we are introducing in-app recruiting in Aha! Discovery to help you find more people with relevant experience.
You can now recruit customers to participate in research studies while they are actively using your application.
Find people to interview while they use your product
Aha! Discovery is a comprehensive customer research tool for managing participants, running studies, analyzing interviews with AI, and connecting insights directly to your product roadmap. You could already build a pool of interview participants using contacts from your ideas portal, Salesforce, and manual additions. In-app recruiting gives you another option: reach potential participants right in your application.
For example, say you are researching how to improve a particular area of your product. You can display a recruiting widget when users visit that area and ask if they would be interested in an interview. Those who respond are added to your study, giving you a list of potential participants with experience pertinent to your research.
Here is how to get started:
Reach users on relevant pages: Create an in-app recruiting widget in the participants section of a research study, and choose where it appears in your application.
Ask who is interested: Customize the description and response choices so users can tell you if they are open to a conversation.
Screen potential participants: Add an optional question to learn something else before deciding whom to invite.
Review responses and send invitations: See interested users and their answers (including name, email, and response) in your study's participant list, then invite the people you want to interview.
The result is a more direct path from a research question to a conversation with a user who will have genuine interest and experience in your study topic.
Let us show you how it works:
Some of the most relevant people for a research study already use the feature or workflow you want to improve. By recruiting customers directly in your product, you can expand your research pool beyond familiar contacts and hear from people who might not otherwise volunteer for an interview. In-app recruiting is available to all Aha! Discovery Advanced customers.
Start a free trial of Aha! Discovery
Aha! Discovery is the new way to manage customer interviews, uncover key product insights, and link them to your roadmap. Sign up for a free 30-day trial or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it. Contact us if you are interested in trying Aha! Discovery in your Aha! Roadmaps or Aha! Ideas account to validate your plans with customer sentiment.
