Aha! Launches Visual Roadmaps for IT, Consultants, Manufacturing, and Marketing Teams
May 14, 2015

Aha! Launches Visual Roadmaps for IT, Consultants, Manufacturing, and Marketing Teams

by Keith Brown

Aha! has a roadmap for you, no matter what type of product, service, or project that you manage. We started Aha! to serve product managers, but quickly found that tons of other groups loved us too. Before we knew it, leaders of technology (IT), manufacturing, consulting, and marketing were busy setting their strategy and roadmaps in Aha!

This release is for them (and you). You can now completely customize the terminology that is used in Aha! to match what your team uses everyday.

Whether you work in product management, IT, consulting, manufacturing, or marketing you need a roadmap. You likely spend hours each month capturing ideas, prioritizing them, and explaining to the team what comes next. We know it’s tedious when you must make small plan changes that lead to hours of additional formatting work in Excel and Powerpoint. You need a tool that is built for you.

Now you can customize the terminology that is used in Aha! to match the language your team uses.

Instead of Releases you might have multiple ongoing Projects, or perhaps your Features are called Stories. You might prefer Epics to Initiatives. The names you enter will be displayed everywhere except in the Settings screens.

You can find the new capability to customize the terminology by product under Product Settings - Terminology. You need to have the permission level of Product Owner to customize the terminology.

Thousands of teams depend on Aha! to create beautiful roadmaps and it’s now easier for them to align their own workflow and terminology with Aha! Here are a few examples of the most common roadmaps that are built in Aha! today.

Product roadmaps
We started Aha! in 2013 and focused on product managers and a better way to create product strategy and a visual roadmap. This is home for us because every product manager knows that there are always plenty of requests from customers for new functionality, and their leadership team always wants to know what’s coming next. Aha! makes it easy to set your product vision, goals, and strategic initiatives then link them to your releases and features. That’s what we have always done.

Technology roadmaps
Every technology group knows that there are plenty of ideas and too many projects that need attention. This is why it’s critical to have one system to track all of the work and work cross-functionally. Aha! helps you define and prioritize the projects that that will have the biggest impact.

Consulting roadmap
From pre-project planning to collaborating with customers, Aha! lets you to build the products and services that matter to your customers. And by having one tool to track all of your client projects, you can maintain your sanity and work more efficiently than you thought was possible. Capture your customer’s requirements, prioritize them and show them what’s coming next, and they will love you for it.

Manufacturing roadmaps
For groups that build hardware or physical products, Aha! keeps your roadmap up to date so you can quickly deliver the goods and services your customers want. It allows you to collaborate with internal stakeholders and external partners and easily answer questions about what is coming next and where the critical dependencies are.

Marketing roadmaps
Aha! gives marketing teams what they need to stay close to their product management co-workers and manage all of their go-to-market activities. It’s finally possible to keep stakeholders in the loop and the marketing team focused on what will drive customer growth. With Aha! you can collaborate with the organization and manage revenue driving campaigns and cross-functional product launches with ease.

Now teams in technology, consulting, manufacturing, and marketing can set brilliant strategy and build visual roadmaps too. And they can make Aha! their own. While you need to be a Product Owner to customize the terminology for a product, the entire team can see what’s been changed on the Product Overview screen.

Signup for a free Aha! trial — be happy
Better roadmaps are available to all Aha! customers. If you are not already an Aha! customer, you may want to sign up for a free 30 day trial of Aha! now to see why over 10,000 users trust Aha! to set product strategy, create visual roadmaps, and prioritize releases and features.

Keith Brown

Keith was a VP of Marketing at Aha! — the world’s #1 product development software.

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