Aha! Launches Beautiful Roadmapping Software
August 12, 2013

Aha! Launches Beautiful Roadmapping Software

by Brian de Haaff

Company enables product and engineering managers to build brilliant roadmaps and get their mojo back.

MENLO PARK, Calif., August 12, 2013 – Aha! (www.aha.io) launched today and introduced software companies to a new way to set product strategy, build visual roadmaps, and articulate features. Sign up for a free trial and start using Aha! in minutes www.aha.io

Creating great software is invigorating. Product managers and engineers should be the happiest people on earth. But most companies never benefit from their love of innovation, because they are beaten down by soft strategies, weak tools and squishy communication. Aha! is the first to help software development teams build what matters and be happy doing it.

The cloud-based software helps turn agile product managers into heroes. For the first time, they can use one tool to explain their product vision, share the roadmap, and detail requirements so engineering knows what to build next. Aha! is launching after a wildly successful private Beta. More than 500 companies registered for the Beta, including some of world’s most recognizable Web and software businesses.

All great products have a soul. Aha! enables product managers to set their product vision based on the market and customer insights. It then encourages them to map key strategic imperatives to releases and features to ensure that business objectives will be met. Aha! also combines multiple innovative technologies to capture and visualize all of the ideas about what features should be added to the product. This ensures product development team members can work together to prioritize key features in their sprints and releases.

“If you have MVPd yourself to an unsatisfactory product, it might be time for an Aha! moment,” said Aha! co-founder and CEO, Brian de Haaff. “If you still use Microsoft Word, Excel, PPT, wikis and napkins to share ideas and lead product; you know there must be a better way. We built Aha! for you and it’s time to lead your product with conviction. Take a radical new approach to product strategy and roadmapping, because your company needs it and you deserve to enjoy what you do.”

Aha! also includes a powerful, bi-directional API with connectors to leading bug tracking and revision control systems. As an example, the API allows product managers to push completed features and requirements directly into Jira and avoid double data entry. It also automatically updates features and requirements back in Aha! as text or status changes are made in Jira. The integration works with both hosted and on premises versions of Jira.

Sign up for a free trial and start using Aha! in minutes www.aha.io

About Aha! Aha! is the new way to build brilliant roadmaps. Building software is invigorating and product managers should be the happiest people on earth. Our beautiful, cloud-based software helps make product and engineering managers heroes by enabling them to set product strategy, visualize and share roadmaps, and articulate features so their product development teams can build what matters. Aha! was founded by Silicon Valley veterans and software development experts, Brian de Haaff and Dr. Chris Waters, whose last two companies were acquired by Aruba Networks and Citrix respectively. The team has founded or been early employees of six cloud-based technology companies and have a total of 15 issued patents. The company is based in Menlo Park, Ca. Sign up for a free trial at www.aha.io to get your mojo back.

All product and company names herein are trademarks of their respective owners.

Press Release

Brian de Haaff

Brian de Haaff

Brian seeks business and wilderness adventure. He is the co-founder and CEO of Aha! — the world’s #1 product development software — and the author of the bestseller Lovability and The Startup Adventure newsletter. Brian writes and speaks about product and company growth and the journey of pursuing a meaningful life.

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